Does Every Online Business Need A Facebook Account?

Does Every Online Business Need A Facebook Account

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Facebook is connecting millions of people from the past and present each day. While many use it strictly to keep up with their friends and family, others see the true marketing potential in it and are harnessing it to generate higher revenues. After all, the service is viral marketing at its best. But the idea of just any business starting a Facebook page is still a bit foreign to industries that are less driven by computers and technologies. Why should you have a Facebook account, for instance, if you are a plumber or a homebuilder? In fact, many blue collar sectors do not see the value in it, but that's because they haven't yet grasped the importance of viral marketing. With a Facebook page, you can combine personal contacts with professional contacts and generate word of mouth that reaches out to far more people than with traditional methods. Essentially, Facebook gives you the prospect to put your word of mouth efforts on steroids. Think about the potential. For every satisfied customer, friend, or family member that "friends" you, there is an unpaid representative for your company that will make it easier to reach out to others in your area. When one user has access to 700 friends that you do not have access to, that's 700 additional people you do not even know that could be knocking at your door if they trust your mutual friend's word when the time comes that they need your service. Facebook is also a great way of building up your users at your official web page, not that you necessarily need a web page if you have a strong public media presence, but it certainly won't hurt you. Whether you have a site or you trust public media alone, keeping an active account with regular updates is vital to staying under the eyesight of your friends list. But just what kind of updates should you be including on your Facebook page? For starters, it is a great place to spread the word regarding promotional offers, special discounts, and multi day sales on services and merchandises. It is also a great place to acknowledge your customers and what they mean to you as a business. Running special giveaways is also wise when dealing with friends on Facebook. So the question remains: does every business need a Facebook page these days? That depends. Do you like having access to hundreds of millions of clients or customers? Do you want to market your business in a cost effective but highly powerful way? Do you want to see your sales raise even as you strengthen the bond between you and your customers? If so, then you should probably sign up your business today.

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