Does Online Fundraising Mean You Have to Also Be a Great Marketer?
Does Online Fundraising Mean You Have to Also Be a Great Marketer
?
With anything online when you are trying to get someone to take action on something it takes a bit of finesse and knowing what to do. Marketers and fundraisers are very similar in nature. While one is trying to get money for their own benefit, the other is trying to get the money for the benefit of their charity. But both will still have the same general goal at the core of the business and that is to raise money.
How a online fundraiser can be similar to an online marketer
Online fundraisers tend to focus a lot of their time on giving and building the brand that they are promoting and trying to raise funds. The more socially skilled tend to focus a lot of time on their Facebook fan pages and building their followings there. Which is a really great and smart way to get people passionate about the cause. Online fundraisers tend to help to push for offline events, driving traffic to the local chapters to build the brand to the offline world. They tend to try to inform people about their silent auctions or gala events that they will be having. Because although they can raise money online through donations, they can make a considerable amount more when they focus on doing silent auctions or raffles. Granted those take a lot more man power and organization, but usually these events will have volunteers that come to the events to give their time and help out making it easier on the people holding the event.
From an online marketers stand point there is not a need for a silent auction or raffles, they will only be focusing on getting the money online, because people are not as passionate about their
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