Does your mailshot stand out from the crowd?

With these and other tricks, you can add some sparkle to your mailshot

, and it needn't cost you a fortune. But remember, these are just gimmicks that can give you the extra edge. Your biggest task is to make your letter persuasive, and that means knowing your audience and proving you can solve their problems or help them meet their aspirations...

Does your mailshot stand out from the crowd?

By: James Daniel

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