Don't Leave Money on the Table

If a customer came into your business and told you the company was the worst of the best companies in your market or the best of the worst companies in your market

, wouldn't you be a bit upset? Would you believe him? Yet this is precisely what you are saying when you use an average to calculate your value. An average is merely the best of the worst and the worst of the best.

Don't Leave Money on the Table

By: Joseph Phelon

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