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Don't Start Looking For a Business Before You Find Your Business Idea

The last thing that you should do if you have decided to set up in business for yourself is to surf the web for business ideas

. You will end up being sold some marketing program or another and spending your hard earned cash. It would be better to get some idea of your goals before you start and avoid a costly mistake.Burning desires to pursue a particular business idea are rare, so most of us need to be inspired somehow. First take a detailed look at your present position and ask yourself some questions. The first of these should be along the lines of:1. Do I like my current line of work, but want to work for myself?2. Do I hate my current career, and want something completely different?If the answer to the first question is yes, then you might have an easier task ahead of you. Having studied hard and built up experience in your present career it would be senseless giving it all up simply because you do not like working for others. Better to continue your speciality in your own business. This would form a sound base for a strong business and might even provide a ready list of contacts for customers to get you started.If you are looking for a change of direction, you should try to focus your thoughts instead of wandering around various different business ideas looking to see what might interest you. You should ask yourself a number of questions, including:1. What do I like doing?2. How would I like to be working?3. What do I want to achieve from my business?4. Is this a longer term committment or a short term wage requirement?The answers to these questions will allow you to concentrate your thoughts and you can then begin to build your new business concept. Working at home may be attractive, a large income important and working without the distraction of regular staff essential. You might be swayed in the area of working from a computer and using freelance suppliers accessed through the Internet as your work force. The thought of dealing in actual goods might be more attractive than agency or commission work.If you start with a framework for your business venture you will be better placed to start researching for the details to go with it. It might come down to what specific product you want to sell, in which case Internet research will be focused. It might boil down to what service you want to provide, and researching different consultancies might just spark off the idea that you are looking for.

Don't Start Looking For a Business Before You Find Your Business Idea

By: Mark Jenner
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