Drawing The Line Between Personal And Business Social Media Use
Not all kinds of businesses, not all kinds of careers can tolerate the crossing of personal and business issues
. If you want to be active in social networks, make sure that there is a line between your personal social media use and your business use, especially if there is dissonance between your personal and business life. Like if you are in banking and like to attend wild parties. Sure, your personal life may not reflect how well you do in your business, you could be one amazing banker but you do not want to risk your professional life over what you do in your personal life.
When you are running a business, it is very important to remind your employees to draw the line between their personal and business lives online. An employee may add clients and colleagues online and this is fine if the person knows what information is good to share with clients and what isn't. Some people forget that there are business clients in their network that could read some information that is not exactly appropriate for the kind of relationship that they have with the person.
There are of course people that earn from sharing their own lives. Like some professional bloggers. When this is the case, then it is perfectly acceptable even smart for the person to really combine the use of social media for their business and personal lives. Of course this is not the case for everyone.
It is important for people to practice restraint and propriety online. There are certain information you want to share with friends that you wouldn't want to and shouldn't share with your clients. Always remember this. Make sure you are careful with your social media use because it is important for you to establish a good reputation online. Your online reputation can affect your career and it can also affect your business.
Make sure that you take care of your own reputation as well as the reputation of the business you work for. It is only right. Even if you hate the company your work for, do not post anything online that could reflect negatively on your and the company you work for. Unless there was something going on that you cannot morally take in and you are willing to suffer the consequences of making the information public, make sure you keep your personal and public use of social media separate.