Dthservice In India

The DTH is an abbreviation for Direct-to-Home Television

, which is a satellite home TV service. In DTH service, you can receive TV programs directly to your TV without a cable operator via your own personal mini size dish fixed outside your home. The satellite signals are directly beamed at your home through the dish giving you a better and more interactive transmission system.

DTH follows digital transmission system and stereophonic sound effects, thus it offers an improved experience in audio visual entertainment. Another advantage of DTH service is that it can provide TV broadcasting service in remote areas which cannot be covered by Cable TV. DTH or Direct To Home Services received a very positive welcome as it got rid of the people from the grainy and poor quality reception of the cable signals. Along with it people had a regularised payment system. Now you can even record your programmes for postponed viewing if you are out of your home for some appointment. A number of well known brands have entered the territory of satellite home TV service in a short span.

dishtv is Indias first direct to home (DTH) digital entertainment service. By, offering complete control of selecting channels and paying for them and providing quality picture and sound it has revolutionised TV viewing experience. dishtv imparts DVD quality picture to the customers. Tata Sky DTH offers interactive TV services such as Active Mall, Active Games, Showcase and educational and entertainment services for children. Tata Sky tries to have an edge over other service providers with such unique ideas. They also offer DVD quality pictures. AirTel has also jumped into the market and launched their Direct-To-Home (DTH) satellite TV service - Airtel Digital TV around 2 years back. It uses MPEG4 standard with DVB S2 technology. The standard broadcast is HD ready and expected to deliver quality interactive content. Airtel Digital TV also boasts of high set top box memory for various interactive applications and uses a universal remote. Sun Direct DTH targeted middle class and lower class audience with thei

r service by keeping their price and packages very low. Videocon has also entered the market recently.

The latest trend in DTH service is HD or High Definition satellite TV service. Now almost all the top DTH service providers are moving to HD DTH services. DTH leaders in India like Sun, Big TV, Airtel, Tata Sky and Dish TV have launched HD services to provide highest quality TV viewing experience. However, very few channels can be viewed in HD. If you already have a DTH connection, you will have to upgrade your set top box to HD enabled set top box. You also need an HD TV for enjoying HD quality pictures. With this new HD service the DTH service providers are targeting the upper class audience and upper middle class audience most of whom now own a HDTV.

The DTH segment in India is turning out to be a very competitive market. When they entered the market, the cost was more and it was meant for a selective group. Now, they are easily accessible in every nook and corner of India and more and more players are getting into the field. More competition leads to better product quality and a low cost. Soon, more and more channels will provide HD picture quality and HD DTH service will also be accessible to a larger audience at a lower rate.

by: Pooja Lapasia

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