Dynamic Digital Displays: Another Sign It's Coming Of Age

That's particularly important as the nation walks the tightrope towards economic recovery

. The appeal of reaching customers at the point of purchase is strong for marketers, but without a means to measure the audience, advertisers and agencies were left in the uncomfortable position of committing limited advertising dollars on little more than hope. Audience measurement in the digital signage network space is replacing hope with facts -something that's almost certain to elevate the medium in the eyes of advertisers and agencies alike.

Dynamic Digital Displays: Another Sign It's Coming Of Age

By: David Little

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