Dynamic Out-of-doors Marketing - The New Marketing Phenominon

Dynamic Out-of-doors Marketing - The New Marketing Phenominon

Envisage you pick up a yellow cab from JFK airport and you have to get to a hotel in Jersey City, you are all-in and hungry, tired of airport cooking and yearn for something scrumptious. You get in the taxi and you advise the driver the hotel you are checked in too, he then starts driving and the head rest in front of you illuminates and reveals the route from the airport to the Hyatt Regency for example, along the way advertisers have paid to have their adverts on this system and you can see that within 5 minutes of your hotel is a Chilis eaterie and grill, you click on the interactive screen in the head rest and then you are taken to a menu page for Chilis, so you are hungry for a steak or a burger? You choose on the "Old Timer" burger (excellent choice) then you click the icon for a money off coupon taking you to yet another page. Here the head rest transmits a copy of the ticket to your mobile phone via Bluetooth.

You pull in at the hotel, book in, unpack and go to the main desk and take a minicab to Chilis, with your ticket in hand.

The motivation this hardware will work and work particularly well is that is appeals to most customers senses, firstly they will see the GPS route from the collection point to the drop off point, the fair will interactive with the monitor, they will see videos of tempting food and the entire experience will be hear in a vibrant setting produced by the sound from the head rest. Not forgetting the discount ticket, this give away will draw travellers to bistros and hotels around the world.

If you have a hotel, you can market your business this way and when anyone gets into a cab with no booking they can check using the head rest's 3G cellular link to the hotel to check availability.

Another decision would be for theatres to promote their shows and even offer tickets through a web browser in the head rest, then when they have paid for it the ticket numbers are despatched using Bluetooth technology to your cell, putting the consumer in charge of every purchase but by partaking directly with the client before they make the acquisition, this will certainly be an opening chance for anyone getting into electronic signage, due to the unique but helpful methods of marketing used.

Incorporating a couple of engineering sciences is very smart, as we can be classed as visual buyers, so if we like what we see we almost definitely buy it, this is why outdoor dynamic signage is doing ever so well, who knows where it will be in two or three years.

Dynamic Out-of-doors Marketing - The New Marketing Phenominon

By: Graham Gallagher

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