E-Mail Marketing can be your most potent weapon when it comes to generating more revenue online but it has to be done right and it has to be done legally. E-Mail marketing is essentially the process of sending targeted promotions to a list of subscribers who have chosen to opt-in to one of your e-mail lists. E-Mail marketing differs from other online marketing strategies in as much as the mailings you are sending out a targeted towards people who have already expressed an interest in your services. One of the biggest difficulties most new e-mail marketer's have is when it comes to ensuring their e-mails arrive in their subscribers inboxes so many mailing list software providers offer paltry delivery rates and webmasters can so easily lose patience when it's apparent that as few as half of the e-mails they send to their subscription list are actually received.
One of the most important things you can do to make sure that your e-mails are received by your subscribers is to sign up with a quality and reputable e-mail marketing tool such tools will generally have all forms of relationships in place with the majority of the largest Internet Service Providers. These relationships generally ensure that all the e-mails you send out via these tools will be white listed and should have far less trouble passing the various filters set up by Internet Service Providers to catch spam e-mails.
Another good way to avoid the dreaded spam filters is to make sure that you tailor your subject line in such a way as it doesn't make the E-Mail you are sending appear as spam. For example, a number of promotions through E-Mail may decide to use the terms "FREE", "save" or "discount", these are terms that are generally associated with spam e-mailings and as such they are best off avoided when it comes to sending emails to people on your mailing list.