Ecommerce Solutions : Boost Up Your Online Business

With the advent of the social networking platforms

, such as Twitter, StumbleUpon, Facebook and the like that the online world has gained momentum that it was aiming for long. A decade back online shopping mostly dominated the western world making huge profits.

The main reason being that the consumers of the western countries are computer savvy and could easily navigate their way in an online shopping portal. However eCommerce and online shopping have gained popularity in the Asian countries and Indian states as well. Increased computer literacy and simple online transactions have made it easy for more and more consumers to experiment with online shopping. Furthermore, there are merchants, online traders and retailers who are planning to set up a channel for selling their products nationally and internationally.

Therefore entrepreneurs today need innovative eCommerce solutions that would help them to boost sales and revenue.

To most eCommerce generally indicates B2C and B2B shopping websites, but there is more to it. With the advent of social web the conventional model for online shopping has undergone modifications in order to welcome proactive participation from the end users while selling and marketing their goods. In addition to that, with the emergence of mobile application development numerous channels for retail sales have been created. This has made it possible for the consumers to shop online using their mobile phones. The primary objective of eCommerce entrepreneurs is to gain a competitive edge over other market players and result in a satisfactory consumer experience. This comprises of secure data management, sharp user interface, quick functionality, consolidated POS and the ability to manage vast amount of online traffic. Service providers specializing in product engineering have come up with high-end eCommerce solutions focusing in the following sections:

Online, social & mobile commerce

Web portals for specialized services

Interactive advertising

There are multiple features of ecommerce solutions leading to benefits, such as:

Online storefronts, catalogs and shopping carts

Online auction engines depending on open source libraries

Robust, scalable platforms for digital content delivery

Next-generation ad servers

Web portals for travel, ticketing as well as event management

Websites optimized for the user content generation

Web-based administration products for managing inventory, coupon codes and gift certificates

Location-based shopping services for mobile phones

Point of sales (POS) and payment processing solutions

Furthermore, the modern service providers specializing in eCommerce solutions have the vast experience of working with BPM workflow modeling applications and other innovative reporting tools. This helps them to undertake a partnering approach towards their clients, have an in-depth idea of their requirements and offer customized solutions.

by: brianwarren

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