Education And Training Institutions To Join The Ascendant Business Model - Education And Training,

,2007-2008 the year China has excellent freshly licensed brand to attract the eye of journalists

, in China's service industry best franchise brand in the top ten, four are education, training institutions, and are well known to everyone Brand: Beida, Global IELTS, red, yellow, baby blue and the East. Currently, more and more educational training institutions began to take this franchising business models, what is the reason for educational institutions to promote these brands to do this choice? Expanded rapidly after joining the organization how to manage? On these issues, journalists Interview The relevant agencies and Expert .

Franchising as a shortcut to expand the enterprise scale

Reporters found the reason why education and training institutions favor of franchise mode, mostly because of development needs to expand investment, reduce costs to improve the success rate of speed and lack of resources development and other similar reasons.

Beijing Aptech Beida Jade Bird Information Technology Limited brand director Wu Zhen told reporters: "From the inception, that is, in 2000, we have adopted this model. This is the initial advance of the corporate positioning and business model built decision. Education and training industry is a need to Great investment industry, the state invested 15 billion now to develop Vocational Education However, Blue Bird was not such a condition. Yang Ming, general manager of the team then took over the liabilities of 2.1 million yuan when only 14 people. Can say that we grow in the cracks in the seed, poor external conditions was forced on us a success. "

Oriental Education Group Chairman Jia Jun Baby told reporters: "We baby-Oriental Education Group since 2000 to take this franchise business model, our current institutions in national development more than 250 of them in Beijing a 22. I have a ADG company in the United States did a Computer Chain management project, had chosen such a business model is to use existing experience to allow more people to benefit, and the other is to use this method to minimize costs and maximize the success rate of this cause . "

Early days to overcome the difficulties to be persistent and insist on

Franchise road is not easy, several agencies in charge of people are very mixed feelings.

Wu Zhen said: "The difficulty of course is that many, especially in the early days, there will be many difficulties. For example, how to find the first franchisee was the most difficult thing. He is willing to trust you The brand, the initial fee initiative to you, the first is the most difficult. At that time our team, a couple of months have opened up the situation, when the first franchisee, the contracts and documents passed to us, the whole Companies who huddled and cried a few months of hardship and bitter naught. "

"And is to be a mature model schools, launched a successful business model. Meanwhile, we have to establish rules and enforce the rules. Chief and the control of the problem, all franchisees unification steps listen to the command, this is a very difficult process for all licensed companies is a difficult problem. "Wu Zhen told reporters," The best way to overcome the difficulty and perseverance, our approach is sincere and moving, let other people do own do first. Another treatment rules, in the implementation process must be just, fair, open, even to give up short-term benefits to safeguard the rules. "The Global IELTS School Zhang Yongqi views are somewhat different, he said:" The greatest difficulties with communication and dealing with franchisees, because most of my body is used to join the local teacher. so we can not damage their brand under the premise of cultural awareness and join the development of strategies to adapt to the local main. previous years, agencies are reluctant to join us to join other organizations, do not want us to develop. The last few years they want us to grow, this is a very clear idea of change. "

Joined the agency is the most important training management

Training and management is the licensing body operating a top priority. Training on joining the organization and management, Zhang Yongqi told reporters: "We use information networks to manage, while we are standardized documents, unified form, there is a standard business model."

Jia Jun told reporters: "We are joining the training conducted by institutions is hierarchical, joining a new organization, we have the PMC training, so managers prior to the opening of the brand culture and business model and so have an understanding, as well as Recruitment Training; and recruitment is completed for all staff have training in their respective positions; then opened a regional training and training, training, etc. before starting the business. "

Wu Zhen told reporters: "We have different levels of monitoring network, which is the premise of maintaining protection rules.

by: gaga

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