Effective Marketing Through Trade Shows

Effective Marketing Through Trade Shows

Effective Marketing Through Trade Shows

Effective marketing through trade shows will be a real help in building your business. Meeting new prospects, learning what is on the cutting edge of your industry, and scoping out the competition are what trade shows are all about.What you do at the show depends on the business you are in. As a manufacturer, you will want to display your product either in actual samples or by in depth color photographs. These will attract visitors to your booth and give you talking points while you tell them about their benefits. You will be trying to attract new distributors, perhaps, and it is also important to build name recognition for your brand among the general public, if they are admitted to the show.Having personable and knowledgeable people in the booth is very important, no matter if you are a manufacturer, a distributor, or a retailer. People who are comfortable meeting strangers, are not afraid to be a little flamboyant to attract attention, and can field all the questions that may arise are worth their weight in gold at a show.Having things with your logo on them to give away - such as carriers, ballpoint pens, magnetic cards, and the like - will help people who spend time at your booth recall the experience when they are back home. Literature that explains the particular advantages of doing business with you, as well as giving your contact information, is also necessary to make the impact you want.You will also want to get the contact information of those who stop by your booth, since you may have a mailing list for special offers or events, have a telephone sales program, or communicate through email. Having a drawing or contest with a detailed entry form, offering a free consultation or installation of your product or something of the like, can get people to gladly give you a way to follow up. Collect business cards and give your s out as much as possible.For manufacturers of retail items, such as vitamins or cosmetics, running a show sale will help generate orders. It is a good strategy to have the regional sales reps on hand, to greet store owners by name and use the opportunity to show them new products. Samples and trial sizes of products are always popular at shows, and many retailers look forward to getting much educational information at the show.Effective marketing through trade shows includes attention grabbing signs and banners, gimmicks to promote sales, networking with others in the trade, and just having fun. It will be like recharging your batteries to take advantage of all the opportunities to learn, to promote, and to interact that a show offers.

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