Effective Small Business Marketing Through Blog Optimization
Effective Small Business Marketing Through Blog Optimization
What if your blog post appears on the first page found in Google when people search for your products and services? Don't you think that will lure more customers to your product? Just imagine the free traffic that your web page will be getting. It will surely increase your business' sales and profits. Here's a guideline on how you can make use of this small business marketing strategy.
First, you have to come up with keywords that are within the reach of your prospects. Choose keywords that are not very popular because common words such as marketing and business are used by so many companies that it's hard to get a top listing for. Remember that your goal here is to be on top of the search engine list. However, if it's merely impossible to be on the first few listings then think of other relevant keywords that will bring in more traffic to your page.
The next step is to consider your keyword list. Identify if you still need to add more unpopular yet relevant keywords to further optimize your web page. Some of the tools that you might find useful are WordTracker and Google Keyword Tool. Conduct a little experiment and check if the keywords you've come up with are easy to find on search engine tools. One other thing that you can do is to check the pages that are on the listings. Are the keywords found on the title, headline or body of the article? If they are not fully optimized then you shouldn't have any problem competing with them.
After doing the first two steps, you can now move on to writing your keyword optimized blog or article. To make sure that your blog makes it to the first few listing on any search engine, make sure to optimize it. Put the keyword phrase in the title and at least four times in the body of the text. Make your blog sound natural so that it will not look like it was forced. Remember to link your keyword or keyword phrase to your web site. The success of this small business marketing is in your hands now, make sure to keep everything in mind.