Electric Hand To Try To Use Laser Sail Hong Zhang Jindong - Suning Appliance, Zhang Jindong - Hc

Near the end of 2009, when

Near the end of 2009, when

Suning Electric generous shot, buy the laser curve into the Hong Kong market, which marked the internationalization of Zhang Jindong, the journey into the essence of phase finally. However, this

Home Appliances Device chain challenge will thus become more complex

Zhang Jindong not go back on, he drove near the time of the deadline to fulfill the promise.

2009 12 30, China's largest appliance retail chain Suning Appliance announced that it has with Hong Kong retailers 3C Laser and its controlling shareholders agreed to be acquired. This is the success of holding the Japanese home appliance chain Laox company veteran, after the second time within one year of the implementation of Suning overseas expansion.

Under the agreement, Suning will, through its wholly owned subsidiary based in Hong Kong buy laser brand, network and business, payment of the price of 35 million Hong Kong dollars, purchase of assets related to its operations and interests, including inventory, fixed assets, etc. of the total price less than 1.8 billion. Laser is our third largest appliance retail chain, currently has 22 stores in 2008, its main business income of about 13 million. Suning side said it will open in 3 years, 30 new stores, 50 stores in the network to achieve distribution to account for more than 25% market share.

Earlier, Suning has repeatedly expressed his high into the Hong Kong market. March 2008, Zhang Jindong, chairman of the company first revealed initial exit time set up shop in 2010. A year later, he corrected himself and always-cautious, said the second half in 2009 to open 3-5 stores in Hong Kong, the total number of stores "should be at least 10." Today, the successful acquisition of laser, which means the official start of the deep plowing Zhang Jindong, tour the Hong Kong market.

For this transaction, Suning CEO Sun Weimin said the company has always insisted leasing, self, M & A parallel chain development strategy for the blank market, through mergers and acquisitions to quickly enter the market. He said the acquisition cost of this shop than their own capital investment and opportunity costs more reasonable.

However, investors seem to have this acquisition is still cautious. December 31, 2009, Suning Appliance's stock Xianyanghouyi ultimately was up only 0.86%.

Move into the Hong Kong market

Laser company founded in 1976, formerly known as Hong Kong, Mong Kok, the camera center. In 2000, the CD began to transition to the 3C retail chain. Two years ago, with Hong Kong "king shop," said Deng Chengbo acquired all the shares of the company.

Early last year, when the Sun visit to Hong Kong people and his party met with Deng Chengbo, referring to the cooperation of the Hong Kong market, the two hit it off. Immediately, Su Ning, a subsidiary registered in Hong Kong. However, the Sun people admitted because of specific price agreement could be reached, Suning and laser deadlocked for nearly a year.

Market rumors, 76-year-old Deng Chengbo laser company acquisition that year spent about 3 billion. Now, when he again changed hands only received 215 million Hong Kong dollars, so it was that shook the Hong Kong retail market for several decades, Deng Chengbo the sale made a loss. In this regard, laser, said director Tan Xuechang denied, he said, "Uncle Bo" did not really want to sell, but that Suning has the ability to help achieve better results for the laser, and both sides have a synergistic effect in the business, decided to "sell and . " Tan said the sale of laser, the Deng Chengbo will focus on property investment, and Suning future cooperation in the field in real estate.

Under the scheme, acquisition is completed, the brand will continue to keep the laser, the vast majority of employees will be transferred to the new company. As of now, both sides refused to disclose transactions laser current profitability, but the industry generally believe that this is one of the Suning quite a bargain for the deal.

Industrial Securities, said in the report, the single-store Suning average cost of acquisition of approximately 8.6 million yuan, after the cost of its single-store shop at 760 million. The agencies believe that, given the store is located in the laser core business district of Hong Kong, and the acquisition also includes the brands and networks, the acquisition price is reasonable, with less risk.

by: gaga

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