Electric Kitchen: Gas Appliance Is More Suitable To Open Retail Store - Gas Appliances, Gas Stove -

< BR> home appliances chain in recent years with the rapid expansion and single shop

efficiency and lower costs for all suppliers increase, more and more manufacturers are beginning to open stores. Especially with gas-sized, such as cherry, Vantage, MACRO, Shuaikang, intense side too are building their own stores system.

Then the company opened stores
reasons and mind then? In the end set up shop for what conditions? Where is the meaning of open shop? What are the lessons to be reference to? With this issue, I recently visited with several gas companies, and managers of these enterprises in-depth exchange of gas with store system related issues, and will organize several business point of view as follows, for the attention of readers store system a friend for reference.


Reason to open shop


Original intention of building a store system and the current market left to store the system's survival and development of space, most of the enterprises interviewed for the following view:


First home appliance chain of rapid expansion and a decline in effectiveness of single-store brands to bring pressure to push the industry's store systems. Second, the 23 market is still the home appliance chain antennae can not and the region's wholesale markets in 23 markets, some forced by the current situation in the self-employed, began to seek a way out for the emergence and development of store systems to provide space . As a result, dealers will be provided and the store brand platform hit it off, there is a growing number of stores.


In addition, the range hood, gas stoves and gas water heater products for the property to determine its channel diversification. The gas appliance products, according to vice president of SHA Award cherry said sales of home appliance chains share only about 30%. According to the veterans in Germany and Italy account for about 30-40% of high Dekang. Other channels such as supermarkets, department stores, building materials, individual franchise stores, brand stores and engineering supporting the development of the market in balance, in addition to gas companies shrinking share of this channel, other channels should be said of several stable, in this case brand stores will naturally develop, which franchise system (individual franchised stores, brand stores) and engineering support also rose steadily.


Open shop conditions


Cherry Liaojin Zhu, general manager of that: first, the individual economy is well developed in areas suitable for construction of store systems. Market economy is relatively developed areas (such as the Yangtze River Delta and Pearl River Delta areas), subject to the impact of market environment, the local consumption concept and channel structure are more suitable for the survival and growth of specialty stores. The northern region of individual channels is not enough consumer trust, the opposite is more dependent on the large chain channel, then store loses its survival environment. Second, the construction enterprises, stores, brand value and product must be able to attract consumers. Third, property and features of the product compete with other channels decided to store survival. For example, Gree air-conditioned store's success has a great product attributes and their relationship, if the TV or refrigerator store, a much smaller chance of success. Cherry kitchen products store its properties to make it more suitable channels. Fourth, ideas and strategies to open stores to be correct. Open store must sell the question of what to think, to store some of the supporting measures, in policies, practices somewhat inclined to make it better survive and develop.


Open store experience


Shop system construction which successful experience to draw it? General Manager Liao Jinzhu cherry cherry introduced to the author's successful operation in this experience:


1. To join the system implementation. Sakura's store is basically not by building their own funds, but to join the system. Because way more excited to join the initiative of agents, but also can be diverse in the current channel is not the case "and the people for profits." If the cherry blossoms to open his own shop, on the other channels will be affected, and agents joined the system will be taken to a large extent to avoid channel conflict.


2. To attach importance to the manager, shop of choice.




by: gaga

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