Electrolux: China's Home Appliance Market Will Not Quit - Electrolux, Kitchen Electric Products

Nobody knows, from Sweden Electrolux And Ericsson

, Volvo, ABB, Saab and Scandinavian Airlines and other internationally renowned companies, are common from the Swedish Wallenberg family. This is often called "the Wumianzhiwang" huge family consortium controlled almost half of the Swedish industrial economy. As the world's largest manufacturers of electric kitchen, has such a strong strength of the Electrolux global headquarters, will naturally not give up China, the world's largest consumer electronics consumer market.

Recently, rumors in the air waves from the Chinese market, the Swedish appliance giant Electrolux strike back with the rumors, following its global CEO Hans? Straberg had repeatedly declared that China would not withdraw from the market, Current position in China, president of Electrolux Youxiang Gunilla Nordstrom, President Asia-Pacific media announced that Electrolux will be reinvested in Hangzhou, a new high for the Chinese market development

Refrigerator Platform, to continue to increase the supply and procurement in China, Hangzhou plant plans put into operation in 2010.

"High-end consumer electronics market in China maintained a very strong growth momentum, to seize this market is a core strategy for Electrolux in China." Gunilla said the production of low-end Electrolux refrigerator factory in Changsha has Full stop production by the end of March this year, but he just said that out of the low-end Electrolux refrigerator market, will invest in the new refrigerator in Hangzhou development platform once again clear Electrolux in China adheres to the high-end development path.

It is understood, Electrolux also re-adjust the layout of the Chinese regional market strategy. Market resources fully focused on Beijing, Shanghai, Chongqing, Tianjin, Sichuan, Jiangsu, Yunnan,

Zhejiang , Guangdong Other eight provinces and four municipalities directly under the core, to ensure the absolute in these areas to strengthen the competitiveness of the market. The new focus on regional marketing strategy, strengthening the depth of plowing, fully covering 12 markets outside. Parallel expansion in these provinces, the product line business, including kitchen appliances,

Washing machine And project engineering, refrigerators will be concentrated in those regions, concentrate superior resources to meet increased market share. Electrolux China has two major chain and domestic appliance industry giants

States United States And Suning Signed a strategic cooperation agreement, combining the strengths and main attack washing machines and air conditioning products, to further stabilize the brand's strategic position in the Chinese market.

Washing machine in kitchen appliances and products, Electrolux already have outstanding performance in high-end series, the Electrolux refrigerator is now concentrated to accelerate products to the realization of high-end brand positioning. June 2009, China's direct imports of four Electrolux refrigerator started off listing in the domestic market, listed 3 months of achieving hundreds of retail sales. July, September, Electrolux has introduced in the domestic production market of the 10 refrigerators, is expected to re-listing in the November 3, the refrigerator, these products are produced entirely by Electrolux global harmonization of standards, technology, performance reaches the European standard to meet the high-end consumer market and the demand side.

To urge high-end refrigerators, washing machines and kitchen electrical products in the Chinese market and further develop, Electrolux brand to celebrate the 90th anniversary of the birth of the world the occasion, also in the "11" Golden Week launched large marketing efforts of the concession activities?? "buy big appliances to send

Small appliances

"Fully attract consumer attention. As deep plowing the domestic market, Electrolux will also be introduced to the Chinese market in the near future a new color appliances to meet the high consumer demand.

by:gaga

POST COMMENT

South Korea: Small Appliance Manufacturers Have To Enter The Cosmetics Market - Home Appliance Chinese Home Appliance Standard System Development: Growth And Economic Sectors - Refrigerators, Top 7 Mistakes Not to Make in Your Will - Financial Spectrum Financial Planners Sydney 2G Spectrum Scam-Radia Tapes 2G Spectrum Scam-Radia Tape-CII Head Tarun Das apologise to Kamal Nath Invincible Ringtone | Download Tinie Tempah Invincible Ringtone Mouse Chaser Electronic Cat Toy How to Choose the Right Material Testing Laboratory for Your Purposes? Tips About Printed Circuit Boards Used in Electronic Manufacturing Doxycycline An Effective Broad Spectrum Antibiotic App-Enabled Home Appliances - The Future Of Home Appliances UV natural sunscreen makes a lot of sense against UVA and UVB radiation Radiation Oncology Billing Services Realizing Oncologists Powerful Profits