Elements Of A Sales Letter And What Makes A Good Headline?

The first step to write a good sales letter is to describe the problem: When people

first reach your sales letter, you need to put them in the right frame of mind.

Talk about their problem -- what you think has brought them to your page or email. Tell a story that empathizes with them, telling your personal story. Make the problem bigger, so that they feel like they need a solution.

Every sales letter has a problem, that of paying for your product. You want to make their problem big enough, so that it's more worth their while to pay for your product than to suffer whatever problem brought them to you.

Educate: Next you educate them about your product. Talk about the solution to their problem. Talk about the features and uses of your product.

As you mention these, tie them in with the problem. Present the proof that your product works. Include testimonials and case studies. Make sure testimonials describe tangible results people have achieved with your product.

Introduce the Offer: Talk about the benefits of the product, and tie them in with the features. How will this product benefit them in relation to their problem? Why do they need to buy the product right now?

Call to Action: This is where you bring the reader into your order form or your website. Lay out your guarantee. Tell them what you want them to do next.

What Makes a Good Headline? It doesn't matter what size it is, as long as it pulls people in. It pre-qualifies them before they read the sales letter, meaning it has to let people know right away whether your product applies to them.

The Who Else Headline: It says something like: "Who Else Wants to Enjoy This Benefit?" "Who Else Wants to Explode Their Income by A Million Dollars?" Adding the "who else" part can almost double your conversion rate.

So take, "Discover The Secret to Losing Weight," and add "who else" to it to get: "Who Else Wants to Discover The Secret of Losing Weight."

The If Then Headline: If you meet this condition, then you can enjoy this benefit. Example: "If You Can Copy and Paste, Then You Can Boost Traffic to Your Website." It appeals to the broadest range of people, because everyone can copy and paste.

The Give me, and I'll Headline: Give me something, and I'll give you this benefit. Example: "Give Me Thirty Days, and I'll Give You Sculpted Abs."

The How To Headline: How To Enjoy XX Benefit. Example: "How to Uncover The Secrets to Boosting Traffic to Your Website." Putting "How To" before a verb has been known to increase response 40 to 60%.

For a hundred good headlines, Google "100 greatest headlines."

by: Charles Godbout

POST COMMENT

The New Way To Buy Flowers On This Christmas By Punsons Flora Wholesale Jewelry-find Popular Fashion Jewelry In China Good Sales Cold Calls Boxing Day Sale On Gear At Canada Olympic Park Rajasthan Granite - One Of The Most Beautiful Natural Stones Replacement Dell Vostro 1310 Battery Online Telehandler Sales Forklift Extension Way To Increase Equipments Productivity Buy Cheap Nfl Jerseys Online Learning More About Wholesaling China Fashion Jewelry Dos And Don'ts In Achieving Youthful Skin 6 Ways To Identify A Fraudulent Guitar Program Sales Pitch Success In The Battle Against Dark Circles: Doing It The Natural Way