Elude Social Media Blunders That Destroy Your Business

Have you ever been in a position where a seemingly innocent explanation that you

made on social media platforms spiral out of control and leads to a PR tragedy for

your company? Here are some social media etiquette tips to help you evade the

pitfalls of navigating through the lightening fast world of online communication.

A client from a local company in Dallas Texas told us a account of how he had to

rebuild his business almost from scratch because he got into a confrontation of words on a review site when someone gave him a unenthusiastic evaluation. He initially found out about the problem when a potential client brought up that he had a unenthusiastic review on Yelp.

When he went to look into it, he found out that the poster was a former worker that he let go. This individual was engaged in a social media insult campaign and it was impacting the company owners company. The Owner, not being qualified in public relations, interjected his opinion about the employee online, which led into a horrible series of exchanges between the two. Regardless that the owner was in the right and angry worker was out to cripple his ex-bosses reputation, everybody that saw those negative exchanges immediately was turned off by the damaging nature of the dialogue and the owner observed that the cell phone was no longer ringing as much as it did. We are happy to say that when the proprietor got back on message, using our advice, that he has resolved the online disagreement and is rebuilding his online reputation.

We thought we would recommend a few general suggestions to other businesses so that they don't make the identical problems as our client did.

The Conversation

Reciprocation is vital.

Remark on other people's blog. Join the discussion.

Stop marketing your business and just talk. If another business promotes you, show gratitude towards them for their interest in your company.

Offer recognition where acknowledgment is due.. If someone puts up a web site video they found on their Facebook page, mention the person who found it when you post the article on your social media accounts.

Watch the unconstructive talk!!! It's alright to get into a debate if you are passionate about your opinions, but having an quarrel on the internet does no one any good. It could also make

you look like a difficult person in front of a lot of customers.

Market other's efforts. (See "Reciprocation is crucial"). Helping other people become successful is a great way to get them toaid you.

When another company leaves you advice or remarks on your social media web pages, make sure to pay attention to what they have to say and comment back. You have to engage with your potenital clients.

Now with that said you don't have to comment on every single comment, but showing

that you make the effort to be in contact will come through if you are showing that you listen to their needs.

We hope that this gives you some insight on social media etiquette and marketing your reputation on the internet. We have a number of techniques, intended specifically for small business advertising, that we recommend to our potenital clients to create a successful business and market their business reputation. Please go to Pale Octopus to see if our services could help your small business.

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