Email Marketing - 5 Tips For Sending Emails As a Cheap Internet Marketing Method

Email Marketing - 5 Tips For Sending Emails As a Cheap Internet Marketing Method

As far as low cost internet marketing methods that work well go one can find it difficult to look beyond email marketing. It is a widely used technique that brings targeted traffic to websites and sales letters. Emails are also a great way to stay in touch with subscribers, send them out special offers and new information about your products and/or services.

All you basically do is write an email in the form of a brief sales letter or even a simple announcement and send it out to your email mailing list. The hardest part of email marketing is building your email list with people who are interested in what your have to offer them.

Here are some simple tips that will help you write and send targeted emails to your email mailing list.

1. Send only valuable information.

Even though people have agreed to be on your mailing list you should always send them only information that you think is of value to them. Sending them junk or information that has no interest to them can cause a rise in your spam complaints. Just because they are on your list does not give you permission to bombard them with useless information because they signed up believing they would get information which was of value to them.

2. Make your email stand out so people will open them.

Most people today are confronted with oodles of emails each day when they open their email box so much so that most emails go unopened. People will tend to open emails from people who send them information they are interested in but unless you have built up your reputation first your email will go unopened. One way of having a chance of people opening them is to have a great creative headline that asks questions and/or invokes curiosity. Be aware that some spam filters will automatically dump emails with certain words in them - one being the word FREE.

3. Leave out the too good to be true claims.

Let us face it the too good to be true claims have been over done so much so that most people now ignore them. That said it is not a good idea to make claims that your business can not keep in either the headline or email body. People today look for things of genuine value to them.

4. Think profit before selling too low.

Most customers like discounts and some love big discounts. But unless you have some other reason for selling your goods below your breakeven point and thereby selling at a loss then it may be waste of time not to mention money in sending that email.

5. Send emails with useful information.

If you have some information that you think is of use to your subscribers send them a quick, short informative email. It is a good idea to occasionally send them emails with bad information such as alerts about scams in your industry. Keep them informed with a regular newsletter about new ideas and developments in your industry. Maybe add a special deal for those subscribers who regularly read your newsletter.

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