Email basically the use of email in marketing customers communications marketing
. In the broadest sense every email one sends potential or public venue. It is generally refer to by sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again. Sending emails designed to encourage customer loyalty or to place marketing messages in emails sent by other people. Email marketing is very popular because sending email is much cheaper than any other forms of communication. It directly delivers message to the people.
Email marketing is basically the idea of permission. One need an owners permission to send the commercial email otherwise the mail can be regarded as bulk email by recipient.
There are three types of email marketing, one is direct email marketing, retention email marketing and advertising directly in other people mails.
Direct email means the sending the promotional message or special offers directly to the email recipient. These mails are designed to directly take the action by recipient. One can rent an email address list from the companies so that they will let you send your message to their companys address.
These are the form of regular emails known as newsletter. These newsletters carry promotional messages but will aim at developing long term impact. It contains the information which benefits or entertains others. It provides the readers more than just sales messages.
Instead of producing your own newsletters, one can find advertisement space in somebody elses newsletter and pay to them to publish its advertisement.
Email marketing demands communication that goes beyond advertisement. It is an email used to distribute marketing messages. The advantage of it is that they are low cost, ease at use for both reader and you. Here are some email marketing tips:
Always take permission while sending a message to customers. Without permission you may loose customer, goodwill or your mail goes to spam penalties. Getting permission is not a difficult task, offering something of value, whitepaper or informational newsletter. Sign up can be done on a website or on a paper forms distributed at trade shows and convention or by a traditional mail
Create an entire network of people getting effective messages.
A good place to work is with is traditional and established merchants. Too many companies work on illusion that they have their email addresses of the client but what they have is often out of date.
It takes time to build relationship with a customer. It is something like making an impact that was long before an internet. After registering a future emails by the customers, download your whitepaper or entered your sweepstake and there is often nothing to enhance a relationship
Email marketers have a story in advance to tell before getting permission. A well crafted newsletter is more than just summary of any resume.
The latest trend in corporate filtering is reputation based technologies that authenticate the sender by white listing the IP addresses sending the mail. Always test your campaigns with content filter and authenticate your email and implant sender verification.