Email Marketing Campaigns and the Dreaded Junk Folder
Email deliverability is the prime concern of any email campaign marketer
. A campaign researched and properly targeted is of no value if it is blocked or trashed.
As important as email delivery is, there is another roadblock to an email marketing campaign's success, not ending up in the junk folder! Your email may get into that "all-important" inbox, but does it remain there, and is it opened? The answer to those two questions can make a tremendous difference when looking to build your ROI from your email marketing campaigns.
There are several different strategies that you can take, helping decrease the chances of your messages either being flagged as spam, or manually put in the junk folder. Here are just a few:
Use your own email address lists: It is tempting to purchase or rent address lists. When doing so, you have no idea of their history or their validity. You end up sending your campaigns to unsolicited prospects, which is never a good thing to do. True consumer interest comes from a list built from opt-in recipients. In other words, your communications have been requested. Take the time to build your own lists.
Avoid the Appearance of Spamming at all Costs: Learn what words and phrases constitute spam. Today, the email client filters are on high alert. Even legitimate email can be labeled as spam and never reach their destinations. Here are some suggestions to think about:
Spam Trigger Words: There are certain words that will set-off spam filters. You need to know the specific words and phrases that identify your email as spam, thus preventing your email marketing campaigns from getting through to your subscribers' inbox.
Spammy Subject Lines: Studies show that most people glance quickly at two areas of an email when making a decision whether to keep or trash. Those areas are the "from line" and the "subject line." Within seconds, a decision is made, and it is over. Reduce the chances of your email being labeled as spam by avoiding all the hype and phrases that will trigger the filters. Don't forget to avoid putting words in all capital letters. Make your subject line inviting and engaging, while remaining true to its content.
Write to the Recipient not to the Sale:
Use a recognized name in the sender's box.
Explain why they are receiving this email. Maybe they forgot what they signed up for.
Remove hype and exaggerated claims from your content.
Be brief and be honest.
Have a clear call to action what exactly do you want them to do?
Test all your embedded links before you send.
Avoid using too many graphics. If you use graphics, have them properly optimized.
Don't make your audience a prisoner, have a clearly defined opt-out alternative.
Most importantly, focus your message on their needs make it relevant.
Email marketers need to send out professional campaigns that not only have a great appearance, but engage the reader quickly with quality content. Creating effective email marketing campaigns automatically trigger a higher deliverability, while helping increase your open and click through rates, all leading to your desired ROI goals.
Email Marketing Campaigns and the Dreaded Junk Folder
By: Coolblogger
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