Embedding Or Self-hosting A Video - What Is The Best?
So now that you have the right video for your business
, the next step is usually to publish it on your site. There are only 2 choices available for you: hosting your video yourself or embedding it from a platform such as Dailymotion, Vimeo or YouTube. What is the best choice for you? Here are the right questions to consider.
The copyright problems:
With a self-hosted video, the content is your own and nobody is going to steal it without copyright violations. Moreover, downloading a video through a self hosted player is much more difficult than from an embedded player.
With an embedded video, your video is not yours any more. The hosting platform could plan to suspend your video if they are judging that you are going against the rules or the law. Another fact to bear in mind is that your video could be downloaded by individuals albeit you've requested it to not be. And eventually the platform owner can plan to ban your video in specific areas, which could be a problem for you business!
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Advertising
Sometimes Youtube is displaying unwanted ads at the bottom of your video player. It happens when Youtube thinks you are using a soundtrack or images without owning the rights. With a video hosted by yourself, there are no risks at all to have an advert polluting your message. But now, as long as you own the images and soundtrack rights, there is an easy way to avoid Youtube's annoying ads: when setting up your account, don't forget to specify that you don't want any ads in the settings dashboard.
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The Audience
Sharing and liking is now essential if you are SEO obsessed. When you embed a video from a platform, all the sharing and liking will benefit to the platform instead of your website. But at the same time self hosting your video will cut you from that huge audience that video platforms such as Vimeo, Dailymotion or YouTube are draining.
Hence your video will have a better chance to get noticed and shared on social media website. However you need to use a relevant title and add the right keywords. Be specific, this is the key! And don't forget to fill in the comments part with your business or product descriptions so that at the end, all the sharing and liking will benefit your company.
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The Player
The way your player looks on your website may be a part of your communication strategy and with a self-hosted video you will be able to choose among different options.
However think about the loading time of a self-hosted video compare to the loading time of an embedded video. Why are YouTube and Dailymotion videos so fast to load? Well, because these companies are spending millions of dollars in research to improve their technology.
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Free or paid hosting?
Hosting platform such as YouTube, Vimeo etc... are all free. The player is not good looking but usually a bit of javascript code will improve its look.
When you are self hosting your videos, bear in mind that videos take a lot of space and your hosting provider will invoice the data storage.
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In conclusion, embedding a video seems to be the best way to display a video on a website but once again it depends on your strategy and what the main purpose of your video is.
by: Artavius Hill
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