Emergence of New Trends in the Designing of a Remarkable Logo

A logo reproduced on any corporate material is an important and integral part of branding or marketing of a company in the market

. A logo is a concept that has its roots during early ages. It was being used by the traders and merchants even before the emergence and popularity of computers or advancement of science and technology. Over the years, there are many new trends that have emerged in the designing of a logo.

Marketers aim at designing their company logo in such a way so that it projects a sense of professionalism about the company in the market. The design of a trademark should be such that it can represent the image as well as core nature of a company through visual symbol.

There are a variety of trends that have emerged in the designing of a business logo. The target customers first seek for credibility of an organization through its trademark. Therefore, it should be original and not a copy or imitation of any other competitor organization's trademark. Mainly marketers use text-based graphic symbols or three dimensional images. The text-based graphics makes a symbol appear simple and highlight on the sobriety of the business. It is mainly used as it is easy to be reproduced on any kind of corporate or promotional material. The three dimensional images are used in a logo to attract a target customer towards a corporation. An entrepreneur applies multimedia effects on such a trademark. This makes an image appear brilliant, lively and original in appearance. Mainly for food products, fresh and green leaves are also used as a graphic symbol as a company's trademark. In many cases, to imply the freshness of a product such leaves are used. For instance, leaves are used as a trademark in women's perfumes, powder or deodorant sprays and other such products. Assorted and exotic rainbow shades are popularly used for making a trademark appear outstanding. Sometimes, marketers design unique font types which have simple edges and shapes. There are many other such trends that are used in order to give a spell bound shape to a trademark.

Emergence of New Trends in the Designing of a Remarkable Logo

By: Lonard Math

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