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Employee Engagement- How To Successfully Drive And Foster A Healthier Business

Employee Engagement- How to successfully drive and foster a healthier business


Employee engagement is a misleading term which most of the companies and employers marks as their goal or discuss it in their agenda.

However it is totally different to that, Employee engagement specifically relates to employee satisfaction on the whole which is an outcome of the companys culture itself, but it should not be anybodys goal nor should be there any sub-division to maintain it.

Obviously a lot of perks and incentives can be thrown out to the employees to boost their satisfaction levels but whats the use of a satisfied but under performing employee or even the satisfied employees working in an under performing business.


So what is Employee Engagement?

Employee engagement in a simpler term is to unlock all the protocols of employees potential to drive a companys performance. According to Gallup, companies with highly engaged employees have 3.9 times the earnings per share (E.P.S) growth rate compared to organizations with low engagement scores.

The link between the any businesses performance and employees potential results in both the companys as well as the employeess performance.

A business needs to establish a mutual consent between the employees and the employer which results in the foundation of employee engagement. This foundation when thoroughly set up, will results in to a high performing business for the firm.

Consider a cycle where favorable employees, attitudes, opinions & beliefs which result in a positive corporate/brand image. Also both these factors if taken individually too, will result in improved organizational performance.

How to know that your task-force is engaged or not?

The best way to have this realization is to conduct some employee engagement surveys by the organization to scale their organizational pulse.

However there are some points to remember before you conduct a survey.

1.Never conduct a survey if you are not sure that your team will be acting on the feedback raised out through survey. This will only raise cynicism with your employees and the condition will only worsen up.

2.Partner with the experts in this industry- This will help you in creating a benchmark of the results with other companies in your competitor list also the data will be confidential.

3.To ensure a higher level of participation, communicate with your employee with the results of the previous surveys. The findings, beliefs and the success stories.

4.Ensure a cross-sectional committee that will have an equal mix of leaders, respected representatives from employees that can review the results.

5.Do ensure a unit wise and the process wise results too. This will help you in carrying out the average results too.


6.Always keep your survey, questionnaire simple and effective so that employees can relate to it better.

7.Dont spend a lot on surveys and action plan. Instead take charge and spend on the follow through, implementation of the action plan, branding and communication.

To summarize it all, Employee engagement should be linked to high performance and not just to employees happiness. Its important to make your employees happy and satisfied, however it is much more important to engage your employees in your business- to help in achieving the desired and overwhelming results.

by: Engage4more
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