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Energy Company Provides Unique Power Plant Solutions Built On Trust

A global power plant solutions provider is being recognized as one of the top

, trusted, stand-out, go-to leaders in Africa's resource-rich, but energy-poor emerging markets like Guinea, Sierra Leone, Cape Verde, and Mauritania. The full-service energy solutions provider offers real, workable, and affordable options providing consistent, reliable HFO, Diesel, and renewable energy options to countries which right now have to work amidst inconsistent, sporadic power reducing productivity and frustrating business owners and government officials with this unreliability.

In the past, Africans from both the public and private sectors may have purchased HFO or diesel generators with high hopes for continuous power and development, only to later see the machinery sit for lack of on-going training, practical service and maintenance in place, scarcity of replacement parts or the on-set of political conflicts.

Aaron Seymour, Sales Associate at the energy company, observes that "Their need for power is tremendous," and almost everywhere his company travels in West Africa, there is a generator outside the door. The majority of the generators there are very old and outdated. They don't have access to funds to spend on new equipment. That's why Operations and Maintenance is that much more important. A lot of these generators haven't been serviced for months. There's a gap for service companies and, Seymour adds, "We can fill the need for O&M to keep their business going because that's what they need."

Building Trust Lowers Risk In The Long Run


As the most trusted provider of generators and power station equipment and design/engineering services, the company takes great pride in its construction and maintenance offerings. Valuing people is important-- from employees to the customers, suppliers, and individuals who benefit from their generators and power stations. The company insists upon treating customers, staff, and its resources with the respect they deserve.

"Doing business in Africa is not just signing a purchase order and giving us business," Seymour says. "They've got to trust the people who are doing their work, so it's all face to face interaction. There are hardly any phone calls, no Internet communication, so it's very much a personal business over there and they like to do business."

One of the biggest trust builders is finding, hiring, and training the best local nationals in the area.

"Who are the key people there? What are their trades like? What is the educational system like? What is the local job market like? What is the local ages for laborers and technicians? We're immediately looking at these things as key variables on whether or not we'll be successful," comments Will Gruver, CEO and Founder of the full-service energy solutions provider. The power station designer and operations and maintenance company, hedging against risk, spends time and resources training locals in both the engineering and construction fields.

Team Building With African Nationals

"What we feel we can do is build a great team, and when you build a great team, and they all have complimentary skill-sets and they're all engaged, there's huge value. Gruver continues, "You have to have the local nationals; it's their land, their energy, their country. A lot of companies we work with really share the same value, that we're there to serve them, we're there to help them and it shouldn't be this dominating expat culture."


Take Patrick, the company's official transporter in Freetown, for example. "He's really the gateway to business. "The Sierra Leones, they trust each other. There's a brotherhood over there that's very apparent," Seymour points out. This is a company that wants to be a part of the community so the people recognize the team and know they're not just there for a week, but plan to have a support presence there for the long haul.

Referring to the teams in both Sierra Leone and Guinea, Gruver reflects, "These people are so sweet and they really want to work. They have a lot of wisdom and a lot of life wisdom and when you have that and you combine that with the desire to succeed and be trusted and to work as a part of a team that's built upon trust, you can really get a lot more done."

Seymour adds: "The rapport we've established with the locals there is progressive and they really believe in what we're doing...the locals we're working with are very committed." Powering business, and empowering people, is right where the full-service energy solutions provider wants to be both now and in the long-term.

by: Will Diesel
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