People's attitudes toward consumption can also be seen in vehicles
. More fuel-efficient vehicles actually entice people to drive more, which can cause the fuel efficiency to be moot and not actually reduce driving or usage of fuel. Because we become so accustomed to our habits we are more likely to think things like "I was already paying this much to drive/use light bulbs this much, now I can pay the same amount but use them way more!" We have to remember that simply owning energy efficient technology is not enough; we have to have more energy efficient thinking as well!