Energy Public Relations: Solar, Wind, Water Among Many Opportunities

Once again, the prices at the gas pump are climbing

With the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. Strides have been made in the area of alternative energy Wind and solar appear to be among the furthest along in the development stage.

Of course, along the way there will be missteps such as the recent debacle involving solar panel maker Solyndra; however, with new developments on the horizon, there appear to be plenty of opportunities for practitioners of energy public relations.

Where are the opportunities?

Energy public relations pros are finding opportunities in the clean-tech supply chain, branding and publicizing products and services that offer promise to a world focused on getting new energy production and conservation solutions developed and deployed. Additionally, Energy Public Relations practitioners are finding fertile ground among energy producers such as companies creating energy from wind, photovoltaic, geo- or ocean-thermal technologies.

In just about every case, these and other alternative energy companies are enlisting energy public relations professionals to gain the media attention they deserve. And that includes making use of the new media channels as well. Upstart companies are retaining energy public relations specialists to generate product awareness, to stimulate sales inquiries, draw interest from potential joint venture partners and, of course, attract much needed growth capital.

A skilled energy public relations professional will engage in integrated marketing which can be defined as delivering the right story to the right people at the right time making use of the right media to assist in achieving a business goal.

Whether you are launching a new product or service, introducing an entire product line, or repositioning an existing organization, an experienced energy public relations pro can support your need to communicate your key messages.

When undertaking an energy public relations program, seek a partner who can deliver measurable results as well one who can deliver a broad spectrum of media and analyst relations support in your specific market sector.

by: Kevin Waddel

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