Energy Social Media Strategies Require A Good Deal Of Planning And Resources

In the energy industry, building a strong image is one of the most important things you can do for your firm

. This image is forged out of a combination of public perception and marketing. There are two parts to your image, what you display, and what is seen. The key here is to get the two to being inline, so your message as an energy firm is the same as the one that people actually see. The ways in which you present the information can also impact your message and one such venue is through an energy social media campaign.

Energy social media is very much like social media in general. It utilizes the online sphere to put out relevant content and interact with customers and clients. But does that really matter? Some people will relegate social media to consumers entirely, seeing it as away for people to communicate and such. However, as you probably have noticed, energy social media campaigns have been quite effective and have used everything from twitter and facebook to youtube and simple blogs.

So what exactly makes a campaign a success and how would one go about implement a good energy social media campaign? Well, defining success might be tricky as it depends upon what your objectives are, but a broad definition would be something like increasing your firms visibility and brand loyalty while creating a meaningful dialogue between customers and yourself. The second part of the question is more or less addressed in designing a general strategy.

This energy social media strategy would consist of having a presence on the major socical media sites like twitter, facebook and google +. These pages would then be filled with relevant content and set up in such manner as to spread your companys message. In addition to simply having these pages, you may or may not release certain announcements and even deals to people who are following you. Beyond these basics of energy social media, you will probably want to create some sort of blog where you can publish important memos and general information about events and anything relevant to the firm.

By publishing rich content driven articles, you will add more meaning to your interactions with the public and clients. It would allow for someone like the CEO to speak directly to customers and not require too much time.

But organizing such large energy social media strategies will require a good deal of planning and resources, so your best bet is to partner with someone who is experienced in running an effective energy social media operation. Makovsky + Company is one such firm who meets that criteria and then some. They have been in business for over 30 years and have participated in the rise of social media. They have also had a lot of experience dealing with energy firms, and will understand your needs very well. So if you are looking to venture on to the energy social media stage, partner with affirm that will deliver results and not drop the ball even when things get tough or confusing for your firm.

by: Kevin Waddel

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