Energy Social Media

Energy Social Media

Energy Social Media

Until recently, I didn't know much about energy social media. But just poking around online the other day, I ran into a handful of consumer-geared social media platforms designed to help people save money on gas and electricity and now I'm paying attention! This week, for example, one blog is asking people to share their advice for maximizing energy savings during months like March, when it can go from sleeting to beach weather to sleeting again, all in a matter of days. (As someone who's been adjusting her heater on a thrice-daily basis recently, I'll be interested to hear what people contribute.) This seems to me like a wise use of social media. Energy social media that helps people cut down on costs seems like a win-win for energy-related businesses and their consumers.

Not all of the energy social media I discovered told me things I could use in my everyday life, though several that didn't offer tips did offer some pretty interesting information. One of these blogs was talking about alternative fuel use by commercial airlines which, when you think about it, could have a huge environmental impact if it became standard practice. Another post had an interview with a nuclear physicist whose latest project involves an ion collider.

Energy Social Media doesn't just mean blogs. One branch of the U.S. Department of Energy, for example, has a Facebook page where it posts pictures, articles and the occasional short update on its latest initiatives. Topics range from energy efficiency to efforts to cut emissions to "cool roofs," which are light-colored, reflective roofs designed to keep buildings cooler on hot days when energy use is peaking.

And, of course, some of the energy social media out there is designed for a laugh. The mock BP Public Relations Twitter page isn't as active as it was during the oil spill, but it's still updated occasionally to poke fun at the oil behemoth. I took a look at the real BP Twitter out of curiosity, and was interested to find that the company's dozen-a-day tweets are focused almost exclusively on ongoing cleanup efforts in the Gulf states. That seems to me like a textbook example of good corporate use of social media. Other oil companies with a retail gas component have Twitter accounts as well. Chevron's doesn't have as clear a focus as BP's, though most of what's been posted recently is at least tangentially related to corporate social responsibility.

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