Enhancing Your SEO with Web 2.0

Enhancing Your SEO with Web 2.0

Enhancing Your SEO with Web 2.0

Through the last few years, Web 2.0 and Social Media technologies have been commonly associated with SEO (Search Engine Optimization). For many people, however; the SEO benefit remains somewhat unclear from these sites and technologies. Social Media can do a lot more than you may think for you SEO campaigning.

From blogging and social bookmarking sites like Delicious and Digg to Facebook and Twitter, we will explore how link generation and other strategies can enhance your SEO efforts with Web 2.0 technologies.

The Basics

Web 2.0

Wikipedia defines Web 2.0 as: "a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users." Wikipedia itself is a Web 2.0 site.

Social Media

Social Media is the tool-set of websites and Web 2.0 technologies that allow for the creation of online virtual communities. This is true for both the creation of (On-site), and the participation in (Off-site) within Social Media communities.

Blogging- And the Business of It

Blogs, for a number of reasons, hold a significant amount of search engine value. Blogging remains one of the most trusted and popular Social Media applications.

Quality Content Always Produces Results

The first thing that you should know is that traditionally, blogs tend to update their content more often than websites. Producing a steady stream of content that is high in quality and is focused around the your most important target keyword phrases has and will continue to provide additional opportunities to rank well for those keyword phrases. Additionally it is very likely that if linked properly, your existing content will also improve in rank for those targeted keywords.

The Blogosphere- Jump In and Get Involved

When it comes to search engine results, blog posts appear in "other" results. Google Blogsearch and Technorati for two examples were specifically designed to search only blog posts. The users who spend time using these mediums are likely to be bloggers themselves and are considered to be more "web-active" users. So it goes without saying that having a blog will enable you to reach a new and completely different audience, affectionately known as the blogosphere.

When you focus on content, and create content that holds value for you users it is likely that bloggers who finds your post, and likes it, will potentially link to your post from their own blog or online forums resulting in an increase in link popularity for your blog, thus effectively demonstrating a SEO benefit.

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