What all shall be done in SEO Keywords research and why?

What all shall be done in SEO Keywords research and why

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One of the very first steps which are taken in the SEO process is that of selection of the right keywords for this purpose. The keywords are the words or phrases that are used by people on the search engines, around the world or in some specific locations, to look for things that they want. By determining what all keywords are used by the people to look for businesses like your own, you can optimize your site and other web resources to develop the crucial inbound links. Therefore, keywords research is undertaken very carefully by the SEO services provider.

So, from where shall a beginning be made? It is desirable that the SEO experts sit with the website owner to understand the nature of the business, the target markets and also to determine what all keywords can best describe the business or the service provided by that person or organization. These initial meetings are important to have a full understanding of the purpose that is going to be served by the website. These serve as a good reference point for conducting further keyword analysis using the free tools. Google Analytics Keyword Tool is the most used tool by the SEO services providers to finds the relevant keywords.

By using the keywords discussed with the owner, the providers shall find the other relevant keywords using the tool. There can be various criteria on which this can be done. Relevance to the site is the watchword for finding the keywords. Some would prefer those keywords which are showing less competition. Some others would just not care for the competition and will only consider the high global monthly searches (GMS) criteria. GMS is very important since it signifies how many people in a month search using these keywords. If there is no or insufficient GMS for a keyword which is relevant, it does not make much sense to use this for the SEO process. Both of these methods are right. Their use depends on the nature of business sought to be promoted. If the business caters to the niche segment, due attention shall be paid to the long tail keywords which can bring relevant and quality traffic. However, if the business caters to a broad based segment, then the keywords used shall be more generic. Naturally, the competition will be higher in those.

Once all the keywords are selected, it is important to categorise them into low, medium and high competition ones. The Keywords Tool would show only the high or the low competition, but for operational ease, it is desirable to include the category of Medium as well. This lays the foundation of the SEO services to be carried out. The low competition ones can gain the ranks quickly whereas the more competitive ones will require a huge amount of input of effort. The different SEO activities to be done are listed on the basis of this categorization. This also helps in pricing of the SEO packages for the client and providing the estimate time period for achieving the desired objectives.

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