Equator Goes The Distance To Win Ayr Racecourse And Western House Hotel Site Redesign

John McLeish, Equator's Managing Director, is delighted to announce their appointment

to design and develop two new websites for Ayr Racecourse and Western House Hotel, following a three-way pitch process.

"Ayr Racecourse and Western House Hotel are both great Scottish venues, and developing two new websites that bring the attractions they offer visitors to life in order to drive forward the online marketing strategy.

"As part of the site development we will be installing a new content management system that will work across both the sites, allowing components to be shared and making updates much easier to manage. We will also be using our extensive knowledge of hotel booking engines to improve the user experience on the Western House Hotel site, integrating the current iHotelier booking engine more effectively, to provide a seamless journey from the time the visitor lands on the site to the completion of their booking.

"In addition to the site development, we are also planning search and social media strategies in order to drive traffic to the sites, helping to raise awareness and build communities around events which will encourage repeat visits and increase revenue from the websites.

"The team at Equator are really looking forward to working with Ayr Racecourse and Western House Hotel, in order to produce two fantastic sites that will make visitors want to get involved and experience all that these award winning venues have to offer."

Stephen O'Connor, Graphic Designer at Ayr Racecourse & Western House Hotel said : "Our websites are very important to us providing vital information on our two venues and driving business.

"We believe Equator will deliver what we want, which is two cutting edge, informative websites combining the latest technology with state of the art design."

Equator is a full-service digital agency that was founded in 1999. They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media. Equator's client portfolio includes Peacocks, AllSaints, Scottish and Southern Energy, Ramada Jarvis, AXA UK, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries. In order to find out more you can visit the Equator website at eqtr dot com.

Ayr Racecourse & Western House Hotel: As Scotland's leading racecourse, Ayr Racecourse offer a range of facilities to suit a wide and varied clientele. From lavish corporate entertaining suites and superb restaurants to numerous bars that will suit any budgets, there is something for everyone to enjoy. Whether it's the thrill of watching your horse come in first, or the joy of celebrating your wedding day in award winning surroundings Ayr Racecourse and Western House Hotel provide the perfect location.

by: Gen Wright

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