Esprit Clothing Brand Behind The Secret Of Self
From 200 to 600 stores, Esprit took only a few years time to complete their staking their claims
. The 60s was born in the last century of fashion brands entering the Chinese market from the beginning, has been driving on the fast track. Today's Esprit, in addition to six major retail city, also continued to develop hundreds of franchise cities. In fact, the company behind the rapid expansion of the scale of the cultivation and growth, whether the rate of two very, also on the Esprit next core competitive advantage.
All in Esprit (China) Su-Hao Sheng, director of human resources seems logical that, "speaking from the current industry has been very difficult, or through an innovative fabric to improve to take market share, companies fight is behind Management . "In all elements of management, human resources, Esprit has become the most important intangible asset, especially when human resources have been able to strongly support the following business.
Tip 1: Instant Copy Management Jiangong
2007 Esprit's profit growth rate of 27%, in 2008 this number increased to 52%. "Started taking" type of expansion model has become widely used large chain retail enterprises the means to enclose the gap behind the huge manpower.
"Chain retail industry is a traditional industry, employees Education Extent not ask for much, but labor-intensive, detail excellence, "Sheng Hao Su summed up," On the other hand, can not be monopolized retail brand, product replacement soon. "Industry characteristics of the retail chain decided not to rely on the innovation of a product or material change to expand market share, but through every day, every little detail has won more customers change, the intensity of competition in the market may wish to conceivable.
However, the rapid expansion of business scale of rigid human resources needs, Sheng Hao in the eyes of the Soviet Union, the rapid expansion of business, the most immediate test is the ability to copy. "The market opportunity should not be copied, the number of requests is not a two but a set of the team."
Esprit real-time copy capabilities, the complexity and variability far beyond the imagination of ordinary people. Success in one area, how continued success in the larger region, and effectively control the scale of the expansion due to the management after the complex and diverse elements as the core of Esprit human resources issues.
Esprit line of thought is different for different years of business, HR developed a different focus strategies. In 2004, for brand positioning, human resources, decided to pull their salary level higher than the market average, "Let some people get rich." Through the National Mobilization, look for "Shining Star", "Service Star" and " Sell Star ", to let the line part of the pay levels of people to achieve middle class standards, 20% of internal staff in the current year income of 6 million is a very impressive figure. In 2005, HR in turn focus on the word of mouth construction, with the idea to do a market for human resources and time.
Starting in 2006, Esprit human resources management efforts gradually shifted to improve staff quality, reserves management talent up. Carefully selected, pulled up the standard as a new phase of focus. Management in improving the level of fine, pay close attention to sales quality, the company noted that the homogenization of management is very powerful, so proceed with personnel recruited, will be brought in external new experience.
Tip 2: Digital talk cost Esprit HR in addressing the issue of quality and quantity of employees, the traditional human resource management felt very "in" e-HR systems due to the freshness.
Fashionable not good, only the best for their own. Growing need for high-speed business, HR and business development departments use the same language system, update the human resources system is urgent. Coupled with Esprit (China) has achieved multi-brand, multi-region operation, which also require corporate human resources system to support multi-brand, multi-regional group management.
2008, the Sheng Hao Su participated in UF's annual meeting. Director of China Unicom, a experience sharing, about coaching the troubled her for quite some time. "Only the data flow between the various HR functions of the management module to interact, human resources, to achieve effective use of information and must be process-driven system-on!" So, Esprit started with UF Cooperation Together to design a suitable Esprit (China) specific management model, to support the Group's development strategy and human resources strategy, data management, process specifications, strategic support and self-service as one of the e-HR system.
Esprit Clothing Brand Behind The Secret Of Self
By: witch
How To Acquaint Yourself With The Medieval Weapons Hypnosis On Yourself Self Hypnosis Podcast Self Hypnosis Quit Smoking Free Self Hypnosis Quit Smoking Self Hypnosis Quit Smoking Free Self Hypnosis Rapidshare Self Hypnosis Software Free Self Hypnosis Software Best Self Hypnosis Software Self Hypnosis Software Free Breast Improvement Exercises - Natural Breast Enhancement Exercises Breast Improvement Tips - Helpful Tips for Getting Dramatic Results