Ethical Link Building Techniques – To Generate Traffic

Ethical Link Building Techniques To Generate Traffic

Link building is one of the method and technique in search engine optimization which work off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing etc.,

Link popularity building:

Links play key role to driving traffic from all Search Engines. A quality back link is helps to develop a unique traffic and ranking for all keywords in Search Engine Ranking for which you do link exchange.

The importance of link popularity varies with each search engine, but every link to your web site is an endorsement of your site's quality, and increasing the visibility of your site. We vary your link text and replace it with related keywords to ensure maximum results for your site. Link building technique is not only to increases your rankings with the entire major search engines but also brings targeted traffic to your site.

Types of Link Building:

One Way Link Building

Reciprocal Link Building

Two Way Link Building

Three Way Link Building

Buying a Links

Reciprocal link

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

One-way linking

One-way link is a term used among webmasters for link-building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. It is suspected by some industry consultants[who?] that this type of link would be considered more natural in the eyes of search engines. One-way links are also called Incoming Links or Inbound Links.

Two-Way-Linking (Link exchange)

An alternative to the questionable automated linking practices referenced above are free, community-based link exchange forums in which members list their sites according to a site's business category, and invite webmasters of other compatible sites to request a link exchange. Such forums were created to foster the ethical exchange of links between sites dealing with similar, relevant subject matter in order to offer visitors broader access to information than that obtainable on either site individually. Unlike automatic linking schemes, these forums require members to editorially review sites requesting a link and make human-intelligence-based decisions on whether establishing a link with them would benefit end users and comply with search-engine quality and best practices guidelines.

Three way linking

Three-way linking (siteA siteB siteC siteA) is a special type of reciprocal linking. The attempt of this link-building method is to create more "natural" links in the eyes of search engines. The value of links, by three-way linking, can then be better than normal reciprocal links, which are usually done between only two domains.

Buying text link advertisements:

This is one of the more expensive options in a link building campaign and black list by search engines. Text link advertisements are bought from relevant sites to increase link popularity of the site. Buying a link is also the quickest method to give a quick boost to your site's rankings. While buying the links, the main criterion is Page Rank. Linking with pages having a high Page Rank is the only way to give a quick boost to your site's rankings and drastically improve targeted traffic.

Buying a link from high page rank is bad seo technique and it should be adopted for only six to eight months (short term strategy) and help to boost PageRank of your website will get from such a link, you will find it much easier to find other high quality free reciprocal link partners.

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