Exclusive Brands – Dressing to ‘Repel' Summary Exclusive brands are usually about enhancing the body, but here's a new way of presenting one

Exclusive Brands Dressing to Repel' Summary Exclusive brands are usually about enhancing the body

, but here's a new way of presenting one

Exclusive brands are all about enhancing the body and figure to the max; presenting the outside world with an image that marks a personality.

So how about a new concept from the New York centre of fashion which seemingly encourages the absolute opposite. Exclusive brands that are saying to women that they should dress to repel.

The new look' is the brainchild of a woman called Leandra Medine who writes an influential online forum called The Man Repeller Blog. And her opinions are being taken up by a number within New York fashion circles. Indeed, Medine is becoming a fashion guru in her own right.

Her look has been called by some as "sartorially contraceptive" and has become the oddball hit amongst a number of fashionistas. The focus is all about repelling men and that manifests itself in the shape of overalls, clogs, harem pants and boyfriend jeans.

A University student aged just 21, Medine appeared to have tapped a rich vein of consciousness with women who don't just want to dress for the sake of attracting the male of the species. She started the "sartorially contraceptive" look by posting pictures of herself on her blog, dressed in outfits that she claimed confounded and disgusted men. As she says herself:

"outfitting oneself in a sartorially offensive way that will result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewellery that resembles violent weaponry and clogs."

But far from being treated with ridicule, the student has attracted a lot of flattering attention. Not least from the top fashion magazine Harpers Bazaar which has signed the trend setting student for a forthcoming feature. She has also won herself a guest blogging job for Lucky, the style magazine with a cult audience.

Medine recently told the New York Times that her break into the big time came after a conversation with a friend who was also in the fashion industry. She recalled how "we were laughing at how everything was so man-repelling: acid-washed harem pants and enormous shoulder pads, and I just said, That's it! That's the blog."

She went on to say that: "I do think there are men who would see a girl wearing this stuff and think, She has so much confidence and she still looks great despite the fact that I don't know where her crotch starts in those pants. You can still tell when a girl is pretty. The men who really get repelled by what you're wearing are a little shallow, and you probably don't want to date them anyway."

So there we are, maybe future exclusive brands to repel the men! Lets wait and see.

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