Expand Lead Generation Options

Lead generation companies have a task on their hands

. Prior to the imposing of the Do Not Call list (DNC), they could rely on telemarketing to give them the required number of leads. They would hire a call center or just employ some outbound call center agents in-house and get them to make calls. Sales lead generation was easier those days, with no restrictions to play spoilsport. However, the scenario is completely different now. There are pressing issues to cause worry creases on the foreheads of the BPO planners. The practice of calling up just about anyone doesn't hold true anymore. There are penalties and lawsuits awaiting call centers that violate the rules or the DNC list. The business process outsourcing world needs some fresh options to generate leads. Here are some:

1.Social Media: Social media platform is the Web 2.0 way of lead generation. Here, you focus on networking rather than pushing your products/services for greater sales. The call center agents create profiles to interact with the users of Facebook, Twitter and MySpace, along with several other social networks according to the demographics they are looking at. If the BPO has a project that needs sales lead generation among the youth, MySpace is a good option. If the project is more of a B2B lead generation, LinkedIn and Xing are better options. It depends on what you want to do and how. Networking makes way for the BPO service to determine how much the users are excited about what they are trying to sell and also position their branding in a suitable fashion.

2.Emails: Emails are efficient ways of lead generation. This process puts the onus of making a choice on the consumer and the call center is also allowing them the time to make a decision. Once the BPO service team shoots off emails, they can wait for the consumers to revert back. There is no arm-twisting; there is no black hat tactics or forcible insistence. Business heads prefer responding to emails than answering sales lead generation calls. Emails allow them the option of answering back when they have the time to consider the proposal before them. A list of offers listed down by the call center agents also makes for a professional approach of getting things done.

3.Sales Letters: Many lead generation companies rely on sales letters to communicate with the business heads they want to tie up with. To make this a success, the call centers have to write to the decision makers. There are certain influencers who can convince others to change their minds. If you can tap them, sales lead generation becomes easy. This process of getting in touch with the influencers can also be done on the social media network. Network with the community administrators and take it forward. If they put in a word for you, the members of the community will see your brand in a new light. The trick is to back the right influencer and make that honest attempt to tap into the available opportunities.

by: Ivana Lewis

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