Experience On The Field Of Strategy Is Vital To The Sucess Of The Wholewide Business

Whatever your project, whatever its scale, whatever its purpose

, and whatever its goal, an effective user experience strategy is crucial to its long term success.

Often, in the excitement of a new project, all the developers, designers and information architects rush in designing, dreaming, and scheming with hardly a thought to the all-important first step: a strategy built upon user experience. What is this strategy, and why is it a big deal?

Defining the Terms: User Experience Design and Strategy.

The user experience is the way in which individuals connect with your products. Thus, any strategy must be built with the user experience fully in mind. The development process is comprised essentially of these steps:

1. Fully understand the user experience.

2. Develop a strategy based upon this understanding.

3. Apply the strategy in the development of Internet, desktop, or mobile applications. The first step of this process is the most important. Think of it as a pyramid of three levels. That first step can be seen as the base with the other steps building off of that. Unless this phase is carefully executed, the rest of the construction will be faulty at best.

Developing the Process: Strategy from Start to Finish

Strategy, developed according to an optimal user experience, is the key to a successful project of any size. Before the information architect opens up Balsamiq, and before the designer starts a new Photoshop design, the project has a deeper and more important phase -- user research and discovery.

One of the essential keys in developing the project is to gain a thorough understanding of the user needs and wants. User discovery and research is at the heart of a successful project. If those needs and wants aren't thoroughly understood, it won't matter how great the app is or how well it's designed, it will still lack functionality the user has to have.

What are the real goals? While goals are important but knowing which specific goals are the most important is essential. Any project will be outlined according to its goals, but it is important to distinguish the high-level business goals from the practical-level user goals. As an example, having a high-level target of the project could be to increase conversions and revenues. Fine, but what does this goal look like in terms of the user experience? It is not enough to aim for a "good user experience" without understanding the user. User experience goals are the rubber-meets-the-road objectives of the design and development process.

Understanding the Result: Ongoing Success.

A well designed and executed user experience strategy will give you the success you want. Regardless of the changing nature of technology and its applications, there is a fundamental need for long-term success. Understanding the project and it's goals from the user point of view is the only way to truly accomplish that ongoing success. The best way to ensure your business exceeds customer expectations is to partner with an experienced . Michael Duckett knows first hand the value that the user experience design and development services from Effective UI offer businesses.

by: Emmitt Garner

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