Expert Pulse: "China wind" Lighting the five causes
Expert Pulse: "China wind" Lighting the five causes
In the lighting industry, "Chinese style" lighting appears to be in a "people did not know kept in purdah," the embarrassing situation?? Has its own unique advantages, but definitely not like other styles of lighting as Rounds. "Rome was not built in a day" is what prompted this from happening? Is the lighting industry is the development of state dictates, or "Chinese style" a natural consequence of its own limitations?
Concept difficult to control buyers
On this, have engaged in a "Chinese style" lighting manufacturing boss revealed some of his views. The boss in the "Chinese style" lighting start when selected for development in this area, although there was some success, but five years later, he had love of Chinese culture, or be turned to the modern reality of defeat lighting production and sales. "There is no way to make 'Chinese style' too hard." The owner has on that experience to heart, "it feels like to survive in the cracks." According to him, and now the Chinese people strange, no matter what Foreigners are good. "A monk from the Scriptures," also applies to the lighting industry. Whatever the light, as long as is coated with a foreign element, is like an insurance for the product on the want to not sell the fire is immune. In comparison, the "Chinese style" there is no such treatment was. "Our products are not foreign, many people think that the lights do not grade." The boss said, "This was very difficult market to develop. Finally, in compelling circumstances, but to abandon the 'Chinese style'."
Also the industry that the "Chinese style" to be felt difficult, except with some consumers, "worshiper of foreign things," the concept of the outside, with the current domestic architectural style also has a close relationship. A long time, learning from advanced foreign experience and also to some foreign architectural concept into China, throughout the European style buildings are all large and small. In this market environment, the "China wind" from the lighting industry, lighting you want to play an important role in nature is a certain degree of difficulty.
Central European-style housing crash
The overall architectural style by factors such as housing restrictions, ordinary consumers, "China wind" recognition level is not high, many people buy lighting products when they are involuntarily "China wind" to the filtering. This also contributed to the "Chinese style" the fundamental reason hypoxia.
Consumers have said that in the renovation, he intends to find Jizhan "Chinese style" decorative lighting to do, but saw a lot of sense really and house decoration style is out of tune, were dropped. If you can combine culture with modern elements, it will be more consumer choices.
As a general consumer, this situation is also reflect the current "China wind" in the design of the lack of research and development. Specialized production of "Chinese style" lighting companies which have the same feelings. With industry insiders, such as court light production, the design sought to reflect the court in light of the charm, so in the light of the shape and material to the court by virtue of the ancient light of the relevant production elements, such a product came out, certainly not for ordinary consumers. Therefore, such lamps are often used for decoration of the hotel restaurants and Chinese and other projects.
Culture is a double-edged sword
According to industry sources, the current "Chinese style" lighting products company in the development of the supporting point is the culture, or the way a cultural system, or to mark the way rich history hidden in the product. To be able to understand "Chinese style", there is no certain culture is not acceptable. However, culture is a "Chinese style" significance of existence, but also limit their coverage of one of the factors. "Chinese style" lighting business most of them have their own unique style, to the north rugged creative culture as important elements, but also in the mining Han Vatan, Ming and Qing furniture, which formed the basis of flavor, the product itself contains a strong of culture. Therefore, if the product can not understand the meaning, not one of the flavor experience would not be consumers.
High price overwhelming "Chinese Style"
"China wind" Lighting the price, the industry said most of the products in the development cycle is relatively long; some products but also with professional techniques to "do the old" to highlight the product's history and culture of heavy flavor. Compared to other lighting products, "Chinese style" products are cheap in price. In this regard, other lighting manufacturers have also expressed similar views.
With the industry analysis, cheap price is in fact to some extent improved the "Chinese style" Lighting is a comprehensive understanding of the threshold of consumers. Expensive products, deep culture, two factors contributed to the high income, high culture, high quality "three high" crowd as "Chinese style" of the main consumer groups. However, "forest tree does not" rely solely on the support of the consumer groups, is not success "Chinese style" full glory.
Lack of awareness of self-promotion
According to industry sources, the lack of awareness of self-promotion is also a "Chinese style" lighting is not one of the reasons well known to most people. Most of the production of "Chinese style" lighting of the business owners are based on Chinese culture's deep feelings, and the choice of production is not known to most consumers, "Chinese style" lighting. The owners of the national culture has a very deep research; in receiving, while the traditional cultural influence, but more and more low-key man. They only focus on product development, emphasis on self-promotion of a serious shortage, with the degree of market integration is not high, of course, very few in the media, marketing and publicity accordingly. "We really do not self-publicity in place." Majority "Chinese style" lighting company agreed with the above statement, "We are more concerned or product development."
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