Learning how to use the Internet to market your small business is one of the most important skills you can learn and implement.
Search Engine Optimization can help blast your small business on the Internet and the top of the search engines. Many business have a website these days, but if you don't exist in the virtual world you dont exist at all!
SEO has several components to it which include, selecting keywords, generating content and obtaining links to your website.
The purpose of the article is to give you a basic understanding of what SEO is and these basic components.
What is SEO?
SEO stands for Search Engine Optimization. You are optimizing every aspect of your website towards getting a top search listing in the major search engines: Google, Yahoo and Bing.
First step is to choose relevant keywords for your business. If you would put yourself in the shoes of your customers, what words or phrases would they type in a search engine to find you? If your business is Real Estate, then they might enter homes for sale in Miami, or realtor in Miami.
There are many tools out there to assist you in finding these keywords. One great tool that is free is the Google Keyword tool. Just type the phrase Google Keyword Tool in Google, and it will be the first option.
Second step is to make sure your website has these keywords several times. Any articles or content you have on your website needs to have these keywords sprinkled throughout them.
The final step is get links to your site. The more links you have the better your rankings will be. There are many ways of getting links to your site and I will cover one technique. Syndicate your content by posting it on as many article directories you can.
If people like your content they will then post it on their websites and create a link back to your site. Just type Article Directories in your favorite search engine and it will give you a list of them.
These are just some of the basics of SEO and to use it to get your website noticed.
Now that you understand the basics of SEO and its fundamental components you need to expand on this and use it to get your business on the Internet and generate a flood of new customers.