People are updating their Facebook accounts and sending tweets on their Twitter accounts from just about anywhere. From airports to school cafeterias and from restaurants to workstations, people are actively using social networking sites to stay connected, network and share ideas. This is partly because mobile phones are now able to access these sites and partly because these platforms have made networking simple and fast. Hence, the popularity of Facebook and Twitter marketing to promote businesses is growing. Facebook and Twitter Marketing: A Few Facts While many people use social networking sites to stay connected with family and friends, there is a growing trend of Facebook and Twitter marketing as well. The reason for this trend is clear from the following facts. Facebook facts Facebook has taken the world by storm by rapidly increasing in fan following. According to the 2010 statistics: 1. Facebook has over 400 million active online users. 2. 50% of active users log on to their account every day. 3. More than 5 billion content pieces are shared every week. 4. More than 1.5 billion local businesses have their profile pages on Facebook. Twitter facts With Twitter, you can grow your base of followers. According to the 2010 Twitter statistics: 1. Twitter has over one billion registered users. 2. New users are signing up at the rate of three million per day. 3. 75% of its traffic comes from third party applications. 4. There are average 55 million tweets per day, nearly half of which are business related tweets. These statistics speak volumes about the growing popularity of Facebook and Twitter marketing. To take advantage of these networking sites, it is essential to maintain attractive profile pages with relevant content to reflect your business identity and reputation.
Advantages of Facebook and Twitter Marketing There are numerous benefits of Facebook and Twitter marketing, such as: 1. You can build your virtual personality on these websites and talk to people about their reactions, preferences and experiences. 2. You can build a large client base across the globe. 3. Social media can prove to be a self-sustaining marketing tool for your business for many years to come. 4. Facebook and Twitter allow people to identify and connect to your brand.