Facebook Business Exposure: 5 Things You Dont Know

Facebook has introduced certain changes and added more features - like Promoted Posts

- which can affect the way small and medium-sized businesses interact with their customers. Promoted posts are nothing more than a way for businesses with a fan following of 400 or more to pay to promote their posts onto the newsfeeds of their followers. The argument of what is organic reach and non-organic reach, and the difference between the two has been augmented by the introduction of promoted posts.

Here are the basics you should know about promoted posts before you decide on whether it"s beneficial for your business or not.

Understanding EdgeRank and its working: When you put posts on Facebook, EdgeRank is a tool that determines what the user needs most and ranks the posts accordingly. For instance, any post with the highest number of likes and comments will be on the top when compared to another with a few likes or comments. This is newsfeed algorithm, which helps the site optimize what the user wants and needs rather than random posts. When working out the ranking, it takes into account the regularity with which two people interact along with how many people have liked, commented or shared a particular story.

Getting more people to see your post: Facebook has an organic and non-organic way of increasing the number of people who see your posts. Organically, you can increase your viewer base by making sure your posts are interesting, likeable and have maximum number of comments. For the non-organic approach, promoted posts are the best, where you pay to promote your post to ensure that it ranks high. It is important to understand that the way you post or share matter on Facebook has not changed. It"s just the algorithms, based on which your posts and stories become popular, that has undergone a change.

Payment for promoting your posts is not necessary: Despite the presence of promoted posts, it is important to understand that it is not necessary for you to use it. While promoting your posts will definitely increase the number of viewers without doubt, it is not needed if you are posting something that is automatically likeable and will definitely get more comments. However, with the help of promoted posts, most businesses can focus on creating good content rather than concentrating on marketing it.

Identifying the exact posts that strike a chord with readers: When creating posts for your business, it is often important to understand and gauge which posts will garner what kind of response. For instance, if you have a post with a picture or contest, it is likely to gain more interest from your followers than any other post. Understanding this will help you get more likes and comments.

Identifying best practices: By using the Admin tools like Page Insight, you can easily identify what your fans interact with the most, thereby helping to determine what suits your business the best. Once this is identified, you can concentrate on such posts rather than waste time on posts which do not gain any comments or likes.

Understanding these simple tools on Facebook will help you utilize the platform best for your business.

by: michelle

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