Facebook Deals: An Easy Way to Get Your Small Business Noticed

Facebook Deals: An Easy Way to Get Your Small Business Noticed

1) It will alert people to your business's existence.

Imagine someone is physically located near your business. They are seriously lacking a pair of shoes, and your business happens to be a small shoe store. That potential customer could log on to Facebook Places from their phone. They'll see nearby places with Deals as a yellow icon on their map. They'll be able to see your business - let's call it Tom's Shoes - and they can click on your Deal to check it out and claim it. Once they claim the Deal, they simply have to present their phone screen to the cashier when they checkout.

2) It will spread your business's popularity.

After the customer has gone to Tom's Shoes once and discovered how comfortable the shoes are on his or her feet, they will want to go back to Tom's. This will encourage the customer to visit Tom's website, like his business on Facebook, and use Facebook Places in the future.

3) Friends can shop together.

When you set up a Deal for your business, you have the option of allowing friends to shop together and take advantage of each other's Deals. This would probably be something like a reduced gym membership fee if the person is referred by a current member. This encourages people to suggest your business to their friends.

4) You can create a special (and totally unique!) promotion.

If a Deal for friends is not your thing, you could set up a Deal where a customer must visit your store a certain number of times to receive a reward. You can also create a Deal in which a percentage of a customer's money spent goes to a charity. Or, if you and your business have a flare for the unusual, you can do something out of the ordinary. You might give the first 100 people to check in on a certain day a free balloon or a horseback ride it's up to you.

5) Your business won't be stuck in the Stone Age.

C'mon every business nowadays has a website and some kind of online presence. Many businesses have at least one page on a social networking site like Facebook. So why not have a Facebook Places page too, where you can offer special deals to tech-savvy customers?

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