Photographers need to market effectively in order to succeed in this competitive environment
. Effective marketing is what makes the difference between a photographer who is struggling to get by and one who has more work than he can do. One of the best ways to market is to use Facebook as a tool to reach your audience.
Facebook is a great medium for those searching for a way of reaching high school seniors for senior portraits or senior proms. A large segment of this population trust and rely on this mode of communication to get information from friends they trust.
A photographer can begin marketing on Facebook by giving away free portraits to seniors who can act as representatives. The photographer then needs to ask these representatives if they will add the photographer as one of his "Friends" on Facebook.
These representatives should get a free session and at least one free image that the photographer can tag to their Facebook account. When a picture is tagged to their account all of their friends are able to see the image. This results in excellent exposure for the photographer. The photographer's work is displayed in a way that is trusted by those who are being exposed to their work. When a photographer pays for traditional advertisement, the receiver of that marketing material will invariably think, consciously or not, "of course they are going to endorse this product - they are being paid to do so."
However when the image is exposed to them through their friend and their friend does not even mention that they think the photographer did a great job (which they often will anyways); the message carries a lot more trust. Their friend is not being paid to demonstrate the work - in fact they are paying for their photographs. This is the best possible or endorsement a marketing piece can have.
While marketing on Facebook is particularly practical for high school students (such a high percentage of them use Facebook on a daily basis), other groups such as new mothers can also be reached.
Marketing is a key to success in the photogra
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