Facebook Lead Generation - Fact or Waste of Time

Using facebook for lead generation has become the latest trend in the pay-per-click world of internet marketing

. I'm not going to talk about that. What I do want to talk about is a few strategies that result in free leads for your home business. An unsolicited flow of prospects that want your products and or services.

1) Constructing a facebook fan-page can be a great way to begin connecting with prospects, but only if you are providing value, i.e. free access to webinars, free e-books, and any other free or low cost training. These things establish excellent value for a fan-page. It takes some time building up trust and relationships with your facebook list, people generally do not care about your business as much as you do. I know that I hate spam so if your stuff looks too spammy or business-like, people will just skim right by your messages. But if there is a face that they can put with the message, it sets you apart from the rest of the unbranded messages they will be bombarded with, especially if they are in the mlm industry. Which brings me to my next point.

2) Personal branding is essential to building a nice following on facebook. The more YOU the better! Like stated previously, putting a face to the message is a key factor in building a following. It is called facebook right? Not Logo-book! I get tons of requests to become fans and I accepted them all at first, but all of the sudden I was bombarded in my inbox with faceless messages. I watch my friend feed and I see all of this interaction, but I have no idea who is the owner of the "The Greatest Most Fantastic Home Business MLM Opportunity Ever Invented" facebook fan-page. (Sorry if that's yours, I didn't bother checking). But you get the point, branding your fan-page with yourself is essential in the facebook lead generating game.

3) Getting people to join your fanpage in the first place can be a tough sell in the beginning so I suggest joining groups. The more groups you join, the more friend requests you're going to get from people in those groups. I know there are some limits so keep it simple and low key. Facebook is watching and they will ban you forever for being stupid with friend adding. Another way I built up my friend list is through twitter. I simply have an automatic direct message that goes out to anyone who follows me and then they are prompted to follow me on facebook as well. It's super easy and on a good day, I get friend requests from around 25 people that were looking for me and the same goes for fan pages. You can follow tons of people on twitter as long as you follow their 10% rule, each of those people will have a chance to follow you on facebook too!

4) Integrating your social media accounts is also key. I do not recommend blasting your facebook feed with twitter though because I've seen some people tweeting every couple minutes or more with their websites and that will get you banned on facebook as well.

These are just some strategies that I incorporate into my business and they work great for facebook lead generation! Whether you decide to use facebook for a marketing strategy or you have decided that it is a waste of your time, is completely up to you.

Facebook Lead Generation - Fact or Waste of Time

By: Matt Findley

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