Facebook Marketing - Reach Out And Touch 350 Million Potential Customers By Bedtime

It's funny to think how much the world can change in five short years

. Where there once was nothing, there now is a new form of media and marketing that is essential to the success of practically every business around. Social networking has been alive and well in one form or another since practically the dawn of time. Known originally as "word of mouth", the internet has taken that word and turned it into a typed, emailed, posted, IM'd and tweeted message. These new social platforms have basically taken the world by storm and completely changed the way that we get the word out about just about everything. For a growing business, this makes becoming savvy about Facebook marketing more than just a novelty, but an actual survival skill.

Facebook was originally started as a sort of exclusive social networking site that was only for the students of Harvard. Created by students, for students, it gave them a place to connect with one another and exchange information and ideas. Before long there were new networks formed and more schools on board. Today, Facebook is open to anyone that is over the age 13 and is estimated to have over 350 million active users around the world. These users are organized roughly by the networks to which they belong, which can be regional, social, political, religious or any other number of things. Companies have networks for their employees, retailers have networks for their consumers, music artists and bands have networks for their fans. Regardless of who your target market is, there is a network for that, and each network connects with endless other networks, making Facebook Marketing a goldmine for getting your company name and image out there.

The beauty of Facebook of an online marketer is that word travels so quickly across it. If Jane becomes a fan of your company today, it will be posted on all of her friends' news feeds, with a link to your company. Anyone of her friends that clicks on the link, and becomes a fan now has an update on all of their friends' pages, who then, in turn click on the link and share your company name and info with all of their friends. Unless Jane and her friend are only friends with all of the same people, this can get information to literally thousands of people in less time than it takes to make dinner. Just think, you can be a nobody at lunch, but a super star by supper. Few other types of marketing can offer that. Facebook marketing has an incredibly wide reach.

So how, as a small business can you take advantage of the viral goodness that is Facebook marketing? How can you translate the social networking giant into more click-thru's and conversions for your site? Much like any independent person wanting to connect with friends, your first step is to join Facebook. Set up a page for your company. Give information about your company and make sure that you include your company's homepage. Once your page is set up, you will need to start connecting with others. Search for networks that you think would be interested in what you have to sell or say, and join them. Set up your own page, if you do not already have one, and start finding friends. Once you have a good base of people, become a fan of your own company. This will post information about your company on every one of your friends' pages.

Are you ready to get started? Now is the best time to take action and get started today!

by: Troy Truman

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