Facebook PPC is a Cost Effective Way to Extend Your Marketing Budget

Author: Anton Pearce

Author: Anton Pearce

PPC stands for Pay per Click advertising. It is known as a quick way to get visitors to your website. If done properly, you can earn money with PPC. Many have seen first hand that this is not a quick way to bring the cash in. It has been discovered that many who click on the ads aren't really customers who would buy what the ad is selling. Therefore it's misguided.You can easily set the criteria for the audience you want to target. So if you were promoting an educational program for children ages 8 to 13, you could easily set this as your criteria. When ads are as well targeted as this, copywriting becomes a much easier process. Simply saying what you have to offer will be sufficient because the ad will only be placed on the news feed or in the ad column of those Facebook pages that meet the demographic criteria. What this means is that advertisers stand a much greater chance of generating targeted clicks to their sales pages. A Facebook ad headline is limited to just twenty-five characters. You can also upload a photo with your Facebook ad. What is more, a generous hundred thirty-five characters are allowed for the main body of the ad.Before you start out publishing your ads on Facebook, it would be a good idea to put in some preparatory work. Since Facebook does not allow your ads to click through to affiliate sites, you should point people to your website, blog, or a page that you can set up on Facebook. The advantage of setting up a page on Facebook is that people will feel at home when they click the ad. When your Facebook page is set up, invite your contacts to be your friends on Facebook and fans of your page. The more fans you can connect to the better because if someone who is viewing your ad sees that one of your fans is also a friend of theirs, it will act as a testimonial for your products.Another thing to do before you post your first Facebook advertisement is to check out Facebook?s Advertising Guidelines and their Terms and Conditions. If you have been having problems with PPC, Facebook?s demographic to lead targeted PPC ads could provide your advertising campaign with the extra something it needs to succeed.
About the Author:

For more advanced guidance, sign up for Anton Pearce's http://www.antonpearce.com">'Clients on Tap' ezine. It's absolutely free and will show how to implement systems that generate all the clients you need for your professional practice. You can do it yourself or get it done for you, either way this ezine is essential reading if you want to get your http://www.antonpearce.com">online marketing systems set up right without wasting a lot of time and money.

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