Facebook Scores Over Google Among Sme Business Users

Gone are the days when Google enjoyed a monopoly in the online market space and most

SME entrepreneurs relied on this tool for promoting their offerings and getting access to news stories. Today Google faces stiff competition from Facebook as more individual users and business owners are seen resorting to this social networking site to increase their web visibility. Interesting revelations from a recent study may further promote the usage of Facebook and consequently increase its prominence among SME entrepreneurs in India.

Study findings

A recent study by Hitwise revealed that Facebook beat Google in March to emerge as the most visited site in the US. Another feather in its cap was securing the loyalty of its readers and scoring over Google News in this respect. According to analysts, Facebook is expected to earn US$2 billion in global advertising next year.

Facebook is a global social networking portal that allows SME entrepreneurs to establish contact and renew association with business clients, customers and friends across the world. One can also run a successful campaign targeted at global clientele with the intention to reach users at multiple regions, says A. Bhattacharya, senior analyst at Cirrus Media, a small-sized research firm in Kolkata.

According to the study, users also rely on Facebook more than they do on Google News for updating themselves about recent developments, with nearly 78% of users seen returning to the site to access more news coverage, as compared to 67% who remain loyal to Google News. Resultantly, companies are thinking it wise to spend money on online advertisements on Facebook rather than Google.

SME entrepreneurs use Facebook as a catalyst to interact with potential clients as well as other firms without facing cost or location constraints, states A. Dutta, proprietor of Colour Touch, a small-sized advertising agency in New Delhi.

Given the effectiveness and the wide array of marketing opportunities offered by Facebook, SME entrepreneurs and advertisers stand to gain immensely by using this social media tool for the promotion of their business interests.

by: David Parks

POST COMMENT

How Website Development Company Assists Successful Business Website? Payday Cash Loans: A Financial Offer That You Cannot Resist What To Look For When Buying A Website or Blog For Online Business Development Getting Nowhere Trying To Build Your Home Based Business Online Same Day Cash: Approval Is Fast And Easy To Avail Discount Business Class Air Tickets - Travel In Style Instant Cash Loans Today: Get Swift Funds Without Any Tension Marketing In 2010 3 Tips For Businesses To Make It Good! Cash loans- Stop worrying and grab instant money Start Your Own Home Business Flipping Websites Unlock Corporate Credit For Small Business With A Business Credit Builder System Christian Business Hosting: Is It Right For You? Business Startup Loans: To Give Your Business That Kick Start It Requires