Facebook is the New Marketplace
Facebook is the New Marketplace
Facebook is the New Marketplace
Facebook and other Social Media offer Marketing Opportunity
In order to be a successful marketer, you need to get the right products to the right people. When you are able to do this, you will get delightful customers who will be willing to boost your sales. It has been a trend that marketers follow their customers and try to get the message about their products across.
Convention Mass Communication Means
Conventionally, marketing communication is made possible by print, broadcast and other traditional means of mass communication. Traditional media is able to reach a wider audience. However, ineffectivity is also a concern since some of the audience reach by consumers belong to the other segment or group that the marketer is not advertising for.
The Advent of Internet and Social Media
The internet made such a fuss when the people discover that the medium is highly personalized and provides more content on demand than any other available medium. Some social sites are popular and widely used because of some reasons:
Every user, whether a customer or a marketer, can create and distribute content. In conventional media, the control is on the advertiser and the media owner but the customers cannot proliferate their message.
Social sites are personalized and a user can join groups he or she chose.
The social media creates buying decisions without the much influence of various advertisements. The whole community of social media is a revolutionized word-of-mouth.
Facebook: No.1 Social Media
Facebook already has 500 million users and is continuously growing. It is currently the number one social networking site in terms of subscription and activity. Mark Zuckerberg started the site in his dorm and is now a global phenomenon.
Facebook is an interface that is currently used for easy and fast communication. You can create fan pages and groups with a simple click of a mouse. This what makes Facebook extremely popular to many people. Moreover, a wide array of social applications was developed by the site. These applications allow users to do a number of things in their sites such as to share photos, videos as well as to play flash games and to create a blog.
Why is Facebook Important to Marketers?
The conventional forms of mass media that include television and print ads can easily reach out for the wider audience. However, in social media, the target audience is more specific, which can be beneficial to marketers. Moreover, Facebook has a lot of communication tools that allow marketers to communicate with their audience and open various possibilities in a fruitful exchange with potential clients and customers. Here are some of the useful methods that marketers can use in Facebook:
Ads In Facebook, you can create your own ads that will fit your taste. Also, you can customize and specify the details of your target group and the types of discussions where you want the ads to appear.
Fan Pages Facebook allows everyone to make their own fan pages either for personal or business purposes. Large names in the business industry create their own fan pages and have immediate fans across the globe following them around. The fan page allows you to send first hand information about the company or the products as well as a feedback mechanism that allows you to solicit honest feedback from customers.
Branded Applications Engage people in knowing your business and products through an application, which can be a game or a contest.
Facebook is a great avenue for marketers in targeting their specific audience. It also gives you the analytics and page insights that give good feedback and measurement on the activity done. The different options provided by Facebook can be explored and used for the advantage of marketers in boosting their popularity and sales. However, you must consider the ability of the users to create an immediate and equal action or feedback to you. You may also chose to get the service of a social media consultant to create effective social media strategies and to assure that all your efforts will not go to waste.
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