Fair market continues to mature hot urban channel home appliances - Home Appliances Expo, rural hous

Fair market continues to mature hot urban channel home appliances - Home Appliances Expo

, rural hous

Construction of rural channel model can not simply copy the city "We set up networks in rural areas, can build a bar down, you can bring sales." Instituted in recent years 34 and rural market development success with a household electrical appliance enterprises are excited tone. However, with the rural market to continue to mature, particularly in rural sales share in the appliance business in the percentage of sales continue to increase, how planning in the rural markets to establish an effective channel network, and then make it healthy development, it became After the company excited to further thinking and practice. "Will line the urban market channel strategy is simple and copied to the 34 urban and rural market is definitely not work." Appliances Association, said the experts, "should allow enterprises to exchange about 34 channels of experience in building market, but also to manufacturing companies and market development in 34 years to increase understanding between the channel provider. "April 17," Chinese appliance Fair "committee will be held in Shanghai Everbright Convention & Exhibition Centre" China's rural household appliances household appliances to the countryside cum Market Development and Innovation Forum ", which will provide for the home appliance industry a platform to discuss this topic. It is reported that: Expo 2008, China household electrical appliances in 2008, April 17 to 20 in Shanghai Everbright Convention & Exhibition Centre. Expo will be held in "bringing home appliances & China Electrical Household Appliances Market Development and Innovation Forum." The forum will discuss national fiscal policy to promote domestic demand and the significance of the rural market construction; analysis of the characteristics of the rural consumer market appliances; seminar for rural household appliances production and circulation system development strategies; forum will also highlight the "home appliances to the countryside pilot" work progress and policy significance. Distribution to strategic planning by the spontaneous Recent years, the household electrical appliance enterprises in the rural market, the basic construction of the channel network is still in a "spontaneous" expansion stage. "The development of rural markets too quickly, we only guarantee for the goods, is almost the number of sales for the number." This is a refrigerator company has sales staff reporters about the case. Which enable enterprises Once you select the area of accreditation agents often are "extensive" the. This spontaneous style layout, the advantage of extremely fast expansion. Meiling Qin Tong, director of sales told the media were introduced: "Meiling 2007 terminal in the country set up retail outlets increased by 40%, most of which are 34 market growth in the contribution." However, spontaneous layout to a certain stage, companies began "intensive" to improve the quality of sales channels. "In 2008, Meiling network construction in 2007, based on county-level focus on the core network and the township to build the core network." Qin said Tong cases. The reporter has learned, 3 months, Meiling have organized around the division of agents, distributors, launched their own "Golden Triangle Club", joining the organization in the sales dealer or the scale reaches a certain standard, or Meiling is currently in control of a strategic market for the blank, and Meiling dealers will offer these core more favorable conditions and comprehensive service. And Meiling similar, such as Haier and small household appliances enterprises swans the last few years and has accumulated a lot of experience in the development of 34 markets. April 17 of "bringing home appliances home appliance market cum Rural Development and Innovation Forum", from senior vice president of Haier Group, Zhou Yunjie, vice president of Little Swan Company Limited and other companies on behalf of coke for the people, will be based on the characteristics and strategies of their own enterprises , describes the market which each of 34 channels for rural development strategies. Professional chain of rural market The special achievements of the rural market a number of special vision of the enterprise. In Gome, Suning and other professional chain of discrimination when they compete direct and bloody assault on a secondary market when the exchange in 1993, Yangzhou created silver appliances Co., Ltd., to avoid the "Soviet hegemony," the main battlefield in Jiangsu, Anhui's 34 home appliances market, after 15 years of development, the establishment of the 12 Regular Chain, 190 rural towns franchising, 67 service brand specialty store chain and 5 chain.

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